movie industry presentation

The movie industryGuy Benoit

Céline RufenerAndreas Schwarz

Abdullah Tirtil

The production compagnies: the incumbents

The production compagnies: the challengers

The Theater owner: the incumbents

The Theater owner: the challengers

The rental chains: the incumbents

The rental chains: the challengers

The world has changed

Customers’ habits are not the same anymore

They put the movie industry under pressure

Their needs can be summed up in one sentence:

They want it nowMark Pesce

The perfect value proposition (?)

Free

No ads

Immediatly available

Huge choice

Do you know what we mean?

The industry needs to change

Based on rarity

Customers want to be part of this

For many, to share became natural

New models emerge

Particularly a famous one ...

The physical support will disappear

From pay-per-use to all-you-can-see

Customers want much more

Pay each month, watch as much as you want

Movie and music industry: a comparison

Movie and music industry: a comparisonMusic

Small files

Huge piracy

Streaming services well established (Spotify, Deezer, ...)

You carry it with you

Movie

Large files

Huge piracy

Begining streaming services (Hulu)

You (will) carry it with you

Computer Graphic Technology

Motion capture (mocap) : Technology of recording movement and translating that movement onto a digital model. There are some exemples :

The Polar ExpressBeowulfKing Kong!!

Uncanny valley : Essay of the japanese roboticist Masahiro Mori. It says that after some limits, when such characters approach! realistic similarity to humans, they become eerie, frightening, repulsive until another limit.

Overcoming all uncanny effects

Motion Largely the problem(uncanny valley) of realistic human motion was solved with mocap in the end of 1990s.

What was left?EyesFacial Performance

Mova Contour solved these two problems with a new technology called "Contour"(scanning the actor), there are some exemples of movies where it has been used :

Benjamin Button (reverse-aging facial effects)The Hulk (transformation of Edward Norton to the Hulk)

What can be done with this technology?

Possibility of creating realistic computer generated actors by capturing the facial movements of real actors.

It will let fillmakers transform the apperance of actors in computer, raising the possibility of a new form of digital video in which the viewer can control the point of view.

CGI decrease the total cost of the movie :

Today to produce a traditional film, it cost around $200 million do produce what companies hope will be a hit.!

To produce a CGI movie with the same hit potential the cost is around $60 million dollars.

Where does this technology go?

Mr.Perlman, the owner of the Mova Contour, said once : "Sometime in the next year or so, digital artists will start crossing that uncanny valley, and I doubt they`ll ever look back." This will certainly influence the real actors economicly.

Since the speed for processing information is constantly increasing and the cost decreasing, it will be possible to make more advanced animated movies.!

Software development is also a key to develop more realistic-looking humans. Movie studios that are not depending on established actors will be able to act more flexible

Conclusion

No upside down pressure

Consumers gained more power

They forced the industry to change

Questions?