movie industry presentation

31
The movie industry Guy Benoit Céline Rufener Andreas Schwarz Abdullah Tirtil

Upload: kwaito84

Post on 01-Jul-2015

2.395 views

Category:

Business


8 download

DESCRIPTION

How the web affects the movie industry ?This is a presentation in a eBusiness course, given by Alexander Osterwalder.at the University of Lausanne: http://ebusiness-hec.ning.com/You can also visit our blog: http://hecshost.unil.ch/movie/

TRANSCRIPT

Page 1: Movie Industry Presentation

The movie industryGuy Benoit

Céline RufenerAndreas Schwarz

Abdullah Tirtil

Page 2: Movie Industry Presentation

The production compagnies: the incumbents

Page 3: Movie Industry Presentation

The production compagnies: the challengers

Page 4: Movie Industry Presentation

The Theater owner: the incumbents

Page 5: Movie Industry Presentation

The Theater owner: the challengers

Page 6: Movie Industry Presentation

The rental chains: the incumbents

Page 7: Movie Industry Presentation

The rental chains: the challengers

Page 8: Movie Industry Presentation

The world has changed

Customers’ habits are not the same anymore

They put the movie industry under pressure

Their needs can be summed up in one sentence:

Page 9: Movie Industry Presentation

They want it nowMark Pesce

Page 10: Movie Industry Presentation

The perfect value proposition (?)

Free

No ads

Immediatly available

Huge choice

Page 11: Movie Industry Presentation

Do you know what we mean?

Page 12: Movie Industry Presentation
Page 13: Movie Industry Presentation

The industry needs to change

Based on rarity

Customers want to be part of this

For many, to share became natural

New models emerge

Particularly a famous one ...

Page 14: Movie Industry Presentation
Page 15: Movie Industry Presentation
Page 16: Movie Industry Presentation
Page 17: Movie Industry Presentation
Page 18: Movie Industry Presentation
Page 19: Movie Industry Presentation
Page 20: Movie Industry Presentation
Page 21: Movie Industry Presentation
Page 22: Movie Industry Presentation

The physical support will disappear

Page 23: Movie Industry Presentation

From pay-per-use to all-you-can-see

Customers want much more

Pay each month, watch as much as you want

Page 24: Movie Industry Presentation

Movie and music industry: a comparison

Page 25: Movie Industry Presentation

Movie and music industry: a comparisonMusic

Small files

Huge piracy

Streaming services well established (Spotify, Deezer, ...)

You carry it with you

Movie

Large files

Huge piracy

Begining streaming services (Hulu)

You (will) carry it with you

Page 26: Movie Industry Presentation

Computer Graphic Technology

Motion capture (mocap) : Technology of recording movement and translating that movement onto a digital model. There are some exemples :

The Polar ExpressBeowulfKing Kong!!

Uncanny valley : Essay of the japanese roboticist Masahiro Mori. It says that after some limits, when such characters approach! realistic similarity to humans, they become eerie, frightening, repulsive until another limit.

Page 27: Movie Industry Presentation

Overcoming all uncanny effects

Motion Largely the problem(uncanny valley) of realistic human motion was solved with mocap in the end of 1990s.

What was left?EyesFacial Performance

Mova Contour solved these two problems with a new technology called "Contour"(scanning the actor), there are some exemples of movies where it has been used :

Benjamin Button (reverse-aging facial effects)The Hulk (transformation of Edward Norton to the Hulk)

Page 28: Movie Industry Presentation

What can be done with this technology?

Possibility of creating realistic computer generated actors by capturing the facial movements of real actors.

It will let fillmakers transform the apperance of actors in computer, raising the possibility of a new form of digital video in which the viewer can control the point of view.

CGI decrease the total cost of the movie :

Today to produce a traditional film, it cost around $200 million do produce what companies hope will be a hit.!

To produce a CGI movie with the same hit potential the cost is around $60 million dollars.

Page 29: Movie Industry Presentation

Where does this technology go?

Mr.Perlman, the owner of the Mova Contour, said once : "Sometime in the next year or so, digital artists will start crossing that uncanny valley, and I doubt they`ll ever look back." This will certainly influence the real actors economicly.

Since the speed for processing information is constantly increasing and the cost decreasing, it will be possible to make more advanced animated movies.!

Software development is also a key to develop more realistic-looking humans. Movie studios that are not depending on established actors will be able to act more flexible

Page 30: Movie Industry Presentation

Conclusion

No upside down pressure

Consumers gained more power

They forced the industry to change

Page 31: Movie Industry Presentation

Questions?