mobileyouth asia live: meet the fans - an alternative approach to marketing
Post on 20-Jan-2015
1.100 Views
Preview:
DESCRIPTION
TRANSCRIPT
mobileYouth Asia LIVE!Episode 11
Meet the Fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Pop Quiz:
Which of these products have rappersused in their songs to reaffirm that theyare indeed “gangsta?”
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Pop Quiz:
Which of these products have rappersused in their songs to reaffirm that theyare indeed “gangsta?”
a. Alcoholic beverageb. Luxury automobilesc. Instant noodlesd. All of the above
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Pop Quiz:
Which of these products have rappersused in their songs to reaffirm that theyare indeed “gangsta?”
a. Alcoholic beverageb. Luxury automobilesc. Instant noodlesd. All of the aboveThe correct answer
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Pop Quiz:
Which of these products have rappersused in their songs to reaffirm that theyare indeed “gangsta?”
a. Alcoholic beverageb. Luxury automobilesc. Instant noodlesd. All of the aboveThe correct answer
Wait, what?
Meet Your Fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
From cash-strapped students in Indonesia
© YouTube <thepuchettes>
Meet Your Fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
From cash-strapped students in Indonesiato a hip hop producer in London
© YouTube <NSG Music Recordings>
Meet Your Fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
From cash-strapped students in Indonesiato a hip hop producer in London
to a rapper in Nigeria
© YouTube <J20-Indomie>
Meet Your Fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
From cash-strapped students in Indonesiato a hip hop producer in London
to a rapper in Nigeria
Indomie has fans
© YouTube <TheShanboi>
Meet Your Fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
From cash-strapped students in Indonesiato a hip hop producer in London
to a rapper in Nigeria
Indomie has fans
Not bad for aninstant noodle© YouTube <TheShanboi>
Whatever you’re selling,
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Whatever you’re selling, you have fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Whatever you’re selling, you have fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Instantnoodle
Whatever you’re selling, you have fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
InstantnoodleFans
Whatever you’re selling, you have fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Instantnoodle
Plasticblocks
Fans
Whatever you’re selling, you have fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Instantnoodle
Plasticblocks
Fans
Fans
Whatever you’re selling, you have fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Instantnoodle
Plasticblocks
Permanentmarkers
Fans
Fans
Whatever you’re selling, you have fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Instantnoodle
Plasticblocks
Permanentmarkers
Fans
Fans
Fans
But they’re not fans of your product
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Instantnoodle
Plasticblocks
Permanentmarkers
Fans
Fans
Fans
They’re fans of your social context
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Instantnoodle
Plasticblocks
Permanentmarkers
Fans
Fans
Fans
They’re fans of your social context
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Instantnoodle
Plasticblocks
Permanentmarkers
Fans
Fans
Fans
Unpretentious roots
& symbol of independence
They’re fans of your social context
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Instantnoodle
Plasticblocks
Permanentmarkers
Fans
Fans
Fans
Childhood memories
& geek-pride
Unpretentious roots
& symbol of independence
They’re fans of your social context
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Instantnoodle
Plasticblocks
Permanentmarkers
Fans
Fans
Fans Anti-establishment
& minimalist art
Childhood memories
& geek-pride
Unpretentious roots
& symbol of independence
They’re fans of your social context
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Instantnoodle
Plasticblocks
Permanentmarkers
Fans
Fans
Fans Anti-establishment
& minimalist art
Childhood memories
& geek-pride
Unpretentious roots
& symbol of independence
Social context comes from fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
flickr jaako
Social context comes from fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
flickr jaako
not from you
Social context comes from fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
not from you
Advertisingyour version ofsocial contextruins your brand
flickr chicagolau
Social context comes from fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
not from you
Advertisingyour versionmeans you’re fightingyour fans
flickr chicagolau
Social context comes from fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
not from you
Advertisingyour versionmeans you’re fightingyour fans
and no good comes from that flickr chicagolau
flickr chicagolau
Social context comes from fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
not from you
Advertisingyour versionmeans you’re fightingyour fans
and no good comes from that
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
not from you
Advertisingyour versionmeans you’re fightingyour fans
and no good comes from that
Social context comes from fans
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
not from you
Advertisingyour versionmeans you’re fightingyour fans
and no good comes from that
Social context comes from fans
Your fans are working hard for you
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Your fans are working hard for you
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Gadis Arini WijayaIndonesianFemale, 18 years oldEntering 1st year of university
2008Older sister boughther a BlackBerry
Your fans are working hard for you
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Gadis Arini WijayaIndonesianFemale, 18 years oldEntering 1st year of university
2008Older sister boughther a BlackBerryThe first BlackBerry userin her study program
Your fans are working hard for you
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Gadis Arini WijayaIndonesianFemale, 18 years oldEntering 1st year of university
2008Older sister boughther a BlackBerry
2009
The first BlackBerry userin her study program
12 of her friendsin the study programstarted using BlackBerryhandsets
Your fans are working hard for you
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Gadis Arini WijayaIndonesianFemale, 18 years oldEntering 1st year of university
2008Older sister boughther a BlackBerry
2009
The first BlackBerry userin her study program
12 of her friendsin the study programstarted using BlackBerryhandsets
2010 2011
Entered a co-op programFor a resort in Phuket,
Thailand
Your fans are working hard for you
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Gadis Arini WijayaIndonesianFemale, 21 years oldCo-op student in Thailand
2011The only BlackBerryusers in her officewere her bossand herself
Your fans are working hard for you
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Gadis Arini WijayaIndonesianFemale, 21 years oldCo-op student in Thailand
2011The only BlackBerryusers in her officewere her bossand herself
20127 of her colleaguesin Phuket, Thailandown BlackBerryhandsets
Your fans are working hard for you
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Gadis Arini WijayaIndonesianFemale, 21 years oldCo-op student in Thailand
2011The only BlackBerryusers in her officewere her bossand herself
20127 of her colleaguesin Phuket, Thailandown BlackBerryhandsets
2013 2014??? ???
Your fans are working hard for you
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Gadis Arini WijayaIndonesianFemale, 21 years oldCo-op student in Thailand
2011The only BlackBerryusers in her officewere her bossand herself
20127 of her colleaguesin Phuket, Thailandown BlackBerryhandsets
2013 2014??? ???
How hardare you going to work
for your fans?
So …
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
How do you
identify fans? What’s the best way tofacilitate discussionsamong fans?
What ifmy fans
now hate me?
What role doessocial mediaplay in all of this?
What do your fans
like about you?
How does all thisapply to my brand?
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
So …
To find some answers
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Maybe we can help youask better questionsContact us:Ghani KuntoBusiness Development Manager for Asiaghani.kunto@mobileYouth.org+852 8 176 365 0
http://mobileYouth.Asia
Contact us:Ghani KuntoBusiness Development Manager for Asiaghani.kunto@mobileYouth.org+852 8 176 365 0
http://mobileYouth.Asia
To find some answers
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
Maybe we can help youask better questionsContact us:Ghani KuntoBusiness Development Manager for Asiaghani.kunto@mobileYouth.org+852 8 176 365 0
http://mobileYouth.Asia
Contact us:Ghani KuntoBusiness Development Manager for Asiaghani.kunto@mobileYouth.org+852 8 176 365 0
http://mobileYouth.Asia
http://mobileYouthReport.com
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
http://mobileYouthReport.com
top related