mobile world congress 2012

MWC 2012 Mobile Monday Helsinki 2012-03-05

Kimmo Pekari

Senior Consultant, SWDM

Topics

• The Big Picture

• The ecosystem of carriers, manufacturers and OS’s

• Mobile payments

• Bubbling under

The Big Picture

• Mobile + ICT => mICT

The Larger Picture

• mICT drives ALL important business areas in the world

The Large Picture

• mICT is building a more equal world

The ecosystem of carriers,

manufacturers and OS’s

Operating Systems

• In Barcelona…

Android rules

Apple IOS is not present

Windows is gaining ground

RIM is still in the game

Symbian does not exist

Handsets

• The majority of handsets look and feel the same…

Handsets

• …whereas some differentiate with various target groups and

technical superiority

Samsung connects with customers

Carriers… How heavy are they?

Mobile payments are finally starting to happen

Mobile ATM’s

Google Wallet

Bubbling under…

• Augmented Reality

• Cars

• mHealth

Summary

• mICT drives the world

• The ecosystem drives mICT (but who drives the ecosystem?)

• Mobile Payments might be reality by this time next year (but

then again, they might not)

Thank you!