mobile world congress 2011 - mwc

Stephen  Gay      

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Major  Themes  

Four  themes  emerged  from  the  keynotes,  workshops  and  personal  networking.  1.  An  eco-­‐system  2.  Mobile  fragmentaSon  3.  GlobalizaSon  4.  Pioneering  space  

An  eco-­‐system:  a  consistent  winning  theme.    Developing  an  eco-­‐system  is  a  foundaSonal  strategy  to  migrate  users  between  services  and  devices.  (i.e.  TwiFer,  Google,  Vodaphone)      Leveraging  the  cloud  and  connected  services  is  key.  

Mobile  fragmenta:on:  a  massive  obstacle  for  development    Device  screen  size  &  resoluSon,  compeSng  OS  (Android,  iOS,  Windows  7),  various  global  channels  and  an  integrated,  payment  process  are  the  biggest  barriers.    Focus  on  popular  OS  (Android,  iOS)  is  key.  HTML5  might  be  the  answer.    

Globaliza:on:  to  win  globally  requires  local  understanding.    Understanding  the  markets  is  key  to  prioriSzing  entry  and  idenSfying  opportuniSes.    (i.e.  Vodafone  m-­‐Pesa,  Chip  &  Pin  &NFC    for  Payments)    A  tremendous  investment  in  resources  and  dedicaSon  is  key.  

Pioneering  space:  a  risk  with  huge  reward  .      Developing  an  integrated  global  and  mobile  service  has  no  magic  soluSon.    (i.e.  TwiFer,  Android,  Groupon)    Accessibility  via  the  cloud,  sharing  data,  and  partnerships  are  key.  Failure  might  be  part  of  the  process.      

Areas  of    Interest  

Android.  Everywhere!  

•  The  Star  of  the  Show!  

•  Complete  Android  saturaSon.    

•  App  demos  ranging  from  games,  mobile  payments  to  enterprise  soluSons.  

•  Developers  are  passionate.  

Eric  Schmidt,  Google  

•  Vision:  Future  for  the  masses,  not  the  elite.  2  billion  people  will  be  online  like  the  rest  of  us.  

•  Next:  Phone  can  become  your  memory.    

•  Strategy  :  Chrome  is  keyboard,  Honeycomb  is  touch.  

•  Shared:  Video  ediSng  app  called  Movie  Studio.  

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Tablets.  Everywhere!  

•  One  year  ago  this  category  didn’t  even  exist.  

•  Android  tablets  &  diminuSve  sizes.  

•  RIM,  LG,  HTC,  Samsung,  HP…  

3D  Phones,  Arrived  

•  LG’s  new  Android  device  with  a  glassless  3D  display  and  stereoscopic  3D  camera.  

•  New  3D  experiences  (and  interfaces).  

•  MoSon  sickness.  

MicrosoM  &  Nokia  •  Steve  Ballmer  keynote.  •  Strategy:  Nokia  partnership  

for  all  smartphones  •  Shared:  MulStasking,  IE9,  

Hubs,  Cloud  services  •  TwiFer,  Facebook  •  Copy  &  Paste  •  93%  of  customers  are  

delighted  with  Windows  Phones  

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Mobile  Money  •  The  Year  of  Mobile  Money    •  A  dedicated  pavilion  (i.e.  a  Visa  booth,  NFC  was  everywhere).  

•  Full  day  workshops  +  Singapore  conference  

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Workshops  &  Keynotes  

Workshops  

Western  Union  

02_David  Yates  

CONSUMER PRIORITIES: CHANNEL AGNOSTIC

• Funds sent immediatelyS • Funds sent immediately• Funds available for pickup immediately

Speed

• Large distribution network• Channel alternatives based on customer preference

Convenience• Channel alternatives based on customer preference

• Trusted brand• Consistent experience – no surprises• World-class service

Reliability

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Key success factors

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Vodafone Money Transfer

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Mobile  Money  in  Afghanistan  

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Augmented  Reality  

Augmented  Reality  Panel  

Consumers  in  the  Clouds  

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Fav  Quotes  •  “The  internet  is  replacing  the  economy  of  scarcity  with  the  

economy  of  ubiquity.”  Eric  Schmidt  •  “The  four  pillars  of  privacy:  Constant,  Control,  Relevance  and  

Dialog.”  Hani  Ramzi  •  “Providing  value  and  transparency  to  the  consumer  will  bring  

greater  acceptance  for  using  personal  informaSon.”  Mihir  Shah  

•  "There's  no  more  privacy..its  now  just  publicy."  Gerd  Leonhard  

•  “The  markeSng  holy  grail  is  to  make  adverSsing  compelling  and  add  real  value.”  Tom  Daly  

•  "Data  is  the  new  oil."  Gerd  Leonhard  

Fav  Stats  •  In  a  100  year  1  billion  fixed  phone  lines  were  adopted.  In  20  years  5  billion  mobile  subscribers  were  adopted.    

•  20%  of  US  smartphone  users  download  1  app  per  day  •  45%  of  US  consumers  say  they  can  be  more  efficient  on  mobile  broadband  saving  them  money  &  Sme.  

•  32%  of  US  applicaSons  were  paid  for  •  The  most  popular  app  is  only  a  30M  dollar  business  •  28%  of  apps  are  free,  represenSng  81%  of  downloads  •  There  will  be  2.6  Billion  users  of  mobile  locaSon-­‐based  services  in  2014  

Resource  

•  Follow  on  TwiFer  #MWC11  or  stephengay  •  QuesSons:  info@stephengay.com