mobile killer app
Post on 19-May-2015
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3sheep.co.uk
The Killer Mobile App
3sheep.co.uk
Digital Strategy and InnovationMobileWebConvergence
Founded on international award winning mobile services design and development and part of the Manchester Business School Incubator and NWDA High Growth Programme
TrainingProject ManagementTechnical ArchitectureDevelopment
3 Sheep
3sheep.co.uk
In the near future… “the Mobile will be the Primary Computing device.”
Jason DaPonte, Managing Editor for the BBC's Mobile Platforms
3sheep.co.uk
49% Adults using the Mobile Web 50 Millions Phones with access to Ovi (Nokia App store)40 Million iPhones4 births and 25 Mobile Phones every second
3sheep.co.uk
…but Apps fix everything right?
3sheep.co.uk
Device SpecificPlatform SpecificNetwork Specific
…but Apps fix everything right?
3sheep.co.uk
ApprovalMarketing
…but Apps fix everything right?
3sheep.co.uk
Higher Development Costs
…but Apps fix everything right?
3sheep.co.uk
What is the Mobile Web?
• Accessing the web via your mobile phone and other small digital devices
• Can be specific mobile sites or “full” websites?
3sheep.co.uk
Why bother?• At least 30% of websites will
not display on iPhone and other handsets
• Many more render badly on almost all handsets
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Engage the User?
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The Mobile Web
Flawed Solution?
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Advantages
• Preloaded Baby!• No installs• Tested• Robust?• Can reuse existing content• Cost effective
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Disadvantage
• Hard to use Web Addresses• Standards not quite Standard• Device variation
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Open to all
• Mobile Web services work across every web platform
• Well designed sites cheap to access• Real World Wide communication
3sheep.co.uk
In the near future… “the Mobile will be the Primary Computing device.”
Jason DaPonte, Managing Editor for the BBC's Mobile Platforms
The Web Browser will be the app on all of them!!
3sheep.co.uk
Widgets
• Nice half-way house?• Mobile web on steroids?
3sheep.co.uk
A little bit of everything
• Mobile Web is app that is on everything.BUT
• Mobile Apps give you access to a richer native experience.
• Actually need to consider both in your strategy
3sheep.co.uk
Don’t Toy
Iphone App Development Training Manchester Hackspace November 16 -18
guerillatraining.co.uk
Mobile Websites Design and Development Training
stuart@3sheep.co.uk
3sheep.co.uk
Creditshttp://farm1.static.flickr.com/94/212339449_2b4bd484a3.jpg Faisal.Saeedhttp://farm3.static.flickr.com/2426/3958637561_7b76bfe511.jpg apdkhttp://farm3.static.flickr.com/2332/2196315307_dcd0ba4450.jpg NATALIA PHOTOSMatthew Couper Photography
3sheep.co.uk
Digital Strategy and InnovationMobileWebConvergence
3sheep.co.uk07890 290 875stuart@3sheep.co.uk
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