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Mobile Apps: Killer  Strategies  for  Your  Franchise  5

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75% of mobile users use their device for shopping.

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8 out of 10 mobile users visited an offline retail store after seeing an ad on their mobile device.

1. Ask the Right Questions to Determine Your Mobile Approach

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Why do you want to build a mobile app for your franchise?

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How will your customers use your app? Do you want to enhance a behavior?

2. Enhance the Customer Experience

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Franchise Mobile App Example:

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People  use  this  mobile  app  to  find  Dunkin’,  pre-­‐order  and  pay,  which  enhances  (and  speeds  up)  the  customer  experience!          

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Speak directly to your customer.

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Collect data so you know how to speak to your customers… •  Contact Info •  Messaging Preferences

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What do you want to say to your customer?

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Stay on-brand; don’t try to be something you’re not.

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Focus your app on your current customers; if you make them happy, they’ll tell your future customers!

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Engage with customers through your app in a way that empowers them and helps build your relationships.

3. Make Your App Contextually Relevant

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Enhance behavior by improving functionality that will give customers a better in-store experience!

Franchise Mobile App Example:

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$1  Billion  in  mobile  payments  in  2013!  

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Deliver the right message to the right person at the right time!

4. Take Personalization to the Next Level

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Make sure your customers receive personal calls to action – show them you know who they are!

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Give customers an inbox in your app – a designated area to hold offers that keeps them timely and personal.

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Do not interrupt the normal interactivity of you app with an offer.

5. Leverage Push Notifications to Optimize Engagement

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Be transparent – tell consumers what they’ll receive via push notifications, how often, etc.

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Ask customers to opt-in to push notifications upon downloading your app.

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Consider your customer’s schedule so your push notifications aren’t interruptive.

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Getting Started: •  Keep it simple •  Allow customers to interact with

you when/how they want to •  Establish a connection before

adding something new

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The Future of Mobile Apps for Franchises: •  Social Sharing •  Brand Advocacy

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Mobile  Apps  =  Killer  1:1  MarkeSng  Strategy!  

Get the Infographic!

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www.bluewaterbrand.com/mobile  

Connect with Us!

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@BluewaterBrand

facebook.com/bluewaterbrand

Bluewater Inc.

bluewaterbrand.com/blog

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Thank you! Killer  Strategies  for  Your  Franchise  5

www.bluewaterbrand.com/mobile