mobile games ux: ftue (tutorial) design

Tatiana Aulachynskaya2014GameFounders

Mobile Games: ID, UI, UXPart 1: FTUE

Про меня

• Product manager• Mobile games (>15 published)• Interested in UX

About me

Три святых слова

•Acquisition

•Retention

•Monetization

3 key metrics

Использование перслнажей

UX guidelines: Character

Использование перслнажей

UX guidelines: Character

UX guidelines: Character

Использование перслнажей

UX guidelines: Character

Много анимаций и партиклов

UX guidelines: Particles & animation

Много анимаций и партиклов

Particles, particles

UX Guidelines: Story

Все очень яркое

UX guidelines: bright colors

UX guidelines: Real-life setting

UI design: FTUE

Designing: FTUE (first-time user experience)

Designing: FTUE (first-time user experience)

Designing: FTUE (first-time user experience)

Designing: FTUE (first-time user experience)

Designing: hints on loading screens

FTUE: analytics

FTUE: analytics

• Does not pause gameplay• 30 seconds hooked• Tunnel: step continues when user did what

you need• Expose Cool Features Early• Make buy in the shop / make spend hard

currency / make invite friends

FTUE checklist

FTUE Checklist… continued

• Character helps• Better to show than write• Can add narration• If you want someone to look at something, make

it move. • Make sure they get it. • No need to show all features (hints) + don’t teach

the obvious• Cover all steps with analytics

FTUE checklist… continued

• Tatiana Aulachynskaya• @trinya• S: trinushka• trinushka@gmail.com

Questions?