mobile games ux: ftue (tutorial) design
DESCRIPTION
Patterns for mobile games FTUE (tutorial).TRANSCRIPT
Tatiana Aulachynskaya2014GameFounders
Mobile Games: ID, UI, UXPart 1: FTUE
Про меня
• Product manager• Mobile games (>15 published)• Interested in UX
About me
Три святых слова
•Acquisition
•Retention
•Monetization
3 key metrics
Использование перслнажей
UX guidelines: Character
Использование перслнажей
UX guidelines: Character
UX guidelines: Character
Использование перслнажей
UX guidelines: Character
Много анимаций и партиклов
UX guidelines: Particles & animation
Много анимаций и партиклов
Particles, particles
UX Guidelines: Story
Все очень яркое
UX guidelines: bright colors
UX guidelines: Real-life setting
UI design: FTUE
Designing: FTUE (first-time user experience)
Designing: FTUE (first-time user experience)
Designing: FTUE (first-time user experience)
Designing: FTUE (first-time user experience)
Designing: hints on loading screens
FTUE: analytics
FTUE: analytics
• Does not pause gameplay• 30 seconds hooked• Tunnel: step continues when user did what
you need• Expose Cool Features Early• Make buy in the shop / make spend hard
currency / make invite friends
FTUE checklist
FTUE Checklist… continued
• Character helps• Better to show than write• Can add narration• If you want someone to look at something, make
it move. • Make sure they get it. • No need to show all features (hints) + don’t teach
the obvious• Cover all steps with analytics
FTUE checklist… continued
