mobile experiences

mobile experiencesAlexander MuseCo-Founder at HAULOffice: 214.550.2003Mobile: 214.558.1079

  1333 North Stemmons Fwy, Suite 110  Dallas, Texas 75207

Website: http://www.haulstudios.comPersonal Blog: http://startupmuse.comLinkedIn: http://linkedin.com/in/amuseTwitter: http://twitter.com/amuse

Wednesday, July 31, 13

background setting the scene

Wednesday, July 31, 13

the team is everything...

Wednesday, July 31, 13

2008 to presentmobile first

Wednesday, July 31, 13

user growth inherent mechanism is required

Wednesday, July 31, 13

user retention inherent mechanism is required

Wednesday, July 31, 13

measurement required in mvp

Wednesday, July 31, 13

more on measurement

• vanity metrics (downloads, sessions, first time users)

• discovery analytics MUST be in mvp

• cohort-based analysis - quantify exactly how specific groups of users continue to use and engage with your app and which groups generate revenue over time

• user-centric funnel analysis - understand how distinct user segments covert on specific goals

• ARPU - calculate the average revenue you are receiving across all, or segments of your users (Lifetime Value of User)

Wednesday, July 31, 13

design three apps

Wednesday, July 31, 13

app stores account management

Wednesday, July 31, 13