user-centered design for mobile experiences
DESCRIPTION
There is an App For That!. User-Centered Design for Mobile Experiences. Dean Rehberger , Ph.D. Director, Matrix rehberge @ msu.edu @ deanreh. Liza Potts, Ph.D. Director of UX, Matrix lpotts @msu.edu @ LizaPotts. Companion Web Site. http://museummobile.matrix.msu.edu. Introductions. - PowerPoint PPT PresentationTRANSCRIPT
User-Centered Design for Mobile Experiences
Dean Rehberger, Ph.D.Director, Matrix [email protected]@deanreh
Liza Potts, Ph.D.Director of UX, [email protected]@LizaPotts
There is an App For That!
Companion Web Site
http://museummobile.matrix.msu.edu
Introductions
Quick introductions Name Museum Role
Exploring the Landscape
Mobile Applications and Museums
Workshop purpose: whether you build it in house or outsource your mobile project, we want to give you the tools to control and understand the design of your project.
6 Initial Thoughts & Actions
Museums are wonder stewards of exhibitions; need to put same care into mobile applications
Don’t design for cool; design for users
Beware of the software development triangle
6 Initial Thoughts & Actions
Explore, play, and make lists
6 Initial Thoughts & Actions
Explore, play, and make lists
6 Initial Thoughts & Actions
Explore, play, and make lists
6 Initial Thoughts & Actions
Read reviews
6 Initial Thoughts & Actions
Be social
Tours
Tours
Augmented Reality
AR & QR-Codes
User Participation
Serious Games
Mobile Applications
Mobile ready web site
Web applications
Native apps
Native apps – semi-automated
Native apps – fully outsourced
Mobile Web Site and Web App
Upside Cost effective Multiple uses of same content Lightweight – media can live on servers Easy to port to different platforms
Drawbacks User needs to be online Roaming charges (particularly for non-U.S. visitors)
Native Apps
Upside Self contained Use offline Richer possible feature set
Downside Bigger More Expensive More updates
Native Apps: semi-automated
Museum folks add content (test, images, audio, video) to content management system (CMS) then outside company published app (confined feature set)
Native Apps: fully-outsourced
Experience Design [what is it?]
Contextual research methods are vital to the success of experience design
An experience is an ecosystem – not one interface etc
Experience design is an interdisciplinary exercise
User-Centered Design Lifecycle
When we design, we want to focus ontransforming human activity (for the better)
Research
Prototype
TestImplement
Maintain
User-Centered Research
1 2
3
Participate
Engage
Context
Various Micro-Methods
UCD Activities
Project Goals
Project Brief
Actor Maps
Storyboards
Use Cases
Activity Diagrams
Return to Brief
Elevator Pitch
UCD Activity: Project Goals
What do you want your visitors to learn?
What exhibition or event is coming up that you would like to promote?
What aspect of your museum is best served by being made mobile?
Which groups would you most like to engage?
What would you like to do a better job of evaluating or counting? What metric do you need that you are not getting accurately now?
UCD Activity: Project Brief
Add screen shot of project brief here
UCD Activity: Actor Maps
Breaking Down Walls
UCD Activity: Use Cases
Breaking Down Walls
UCD Activity: Activity Diagrams
UCD Activity: Return to Brief
Review project brief
Has the concept changed?
Are the objectives the same?
Did the value prop change?
What more do we need to learn about our audience?
Are there other competitors out there?
Etc….
Elevator Pitch
We will transform the way [users] do [activity] in order to [benefits to users] and [benefits to institution].
User-Centered Design for Mobile Experiences
Dean Rehberger, Ph.D.Director, Matrix [email protected]@deanreh
Liza Potts, Ph.D.Director of UX, [email protected]@LizaPotts
Thank
You!!
Feature Snapshots
Design for all platforms
Feature Snapshots