User-Centered Design for Mobile Experiences

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There is an App For That!. User-Centered Design for Mobile Experiences. Dean Rehberger , Ph.D. Director, Matrix rehberge @ msu.edu @ deanreh. Liza Potts, Ph.D. Director of UX, Matrix lpotts @msu.edu @ LizaPotts. Companion Web Site. http://museummobile.matrix.msu.edu. Introductions. - PowerPoint PPT Presentation

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Experience Design

User-Centered Design for Mobile ExperiencesDean Rehberger, Ph.D.Director, Matrix rehberge@msu.edu@deanrehLiza Potts, Ph.D.Director of UX, Matrixlpotts@msu.edu@LizaPottsThere is an App For That!Companion Web Site

http://museummobile.matrix.msu.eduIntroductionsQuick introductionsNameMuseumRole

Exploring the LandscapeMobile Applications and Museums

Workshop purpose: whether you build it in house or outsource your mobile project, we want to give you the tools to control and understand the design of your project.6 Initial Thoughts & ActionsMuseums are wonder stewards of exhibitions; need to put same care into mobile applicationsDont design for cool; design for usersBeware of the software development triangle

6 Initial Thoughts & ActionsExplore, play, and make lists

6 Initial Thoughts & ActionsExplore, play, and make lists

6 Initial Thoughts & ActionsExplore, play, and make lists

6 Initial Thoughts & ActionsRead reviews

6 Initial Thoughts & ActionsBe social

Tours

Tours

Augmented Reality

AR & QR-Codes

User Participation

Serious Games

Mobile ApplicationsMobile ready web siteWeb applicationsNative appsNative apps semi-automatedNative apps fully outsourcedMobile Web Site and Web AppUpsideCost effectiveMultiple uses of same contentLightweight media can live on serversEasy to port to different platformsDrawbacksUser needs to be onlineRoaming charges (particularly for non-U.S. visitors)Native AppsUpsideSelf containedUse offlineRicher possible feature setDownsideBiggerMore ExpensiveMore updates

Native Apps: semi-automatedMuseum folks add content (test, images, audio, video) to content management system (CMS) then outside company published app (confined feature set)

Native Apps: fully-outsourced

Experience Design [what is it?]

Contextual research methods are vital to the success of experience designAn experience is an ecosystem not one interface etcExperience design is an interdisciplinary exerciseUser-Centered Design Lifecycle When we design, we want to focus ontransforming human activity (for the better)

User-Centered Research1

23ParticipateEngage

ContextVarious Micro-Methods

UCD ActivitiesProject GoalsProject BriefActor MapsStoryboardsUse CasesActivity DiagramsReturn to BriefElevator PitchUCD Activity: Project GoalsWhat do you want your visitors to learn?What exhibition or event is coming up that you would like to promote?What aspect of your museum is best served by being made mobile?Which groups would you most like to engage?What would you like to do a better job of evaluating or counting? What metric do you need that you are not getting accurately now?

UCD Activity: Project BriefAdd screen shot of project brief here

UCD Activity: Actor Maps

Breaking Down Walls

UCD Activity: Use Cases

Storyboards for Films

Storyboards for Apps

Breaking Down Walls

UCD Activity: Activity Diagrams

UCD Activity: Return to BriefReview project briefHas the concept changed?Are the objectives the same?Did the value prop change?What more do we need to learn about our audience?Are there other competitors out there?Etc.Elevator PitchWe will transform the way [users] do [activity] in order to [benefits to users] and [benefits to institution].User-Centered Design for Mobile ExperiencesDean Rehberger, Ph.D.Director, Matrix rehberge@msu.edu@deanrehLiza Potts, Ph.D.Director of UX, Matrixlpotts@msu.edu@LizaPottsThank You!!Feature Snapshots

Design for all platformsFeature Snapshots

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