mobile culture - unilever
Post on 20-Jan-2015
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MARKETING IN A
WORLD GONE MOBILE Jay Altschuler @jayman726
Director, Global Media Innovation
July 17, 2012
‘200,000 years – time spent
playing angry birds world wide’
‘94 minutes- average daily time
spent in mobile apps’
‘more transistors made last year
than grains of rice grown’
6B mobile connections; latest billion added
in just 16 months -- APAC 50% of total
‘3 Ferraris were bought
via mobile last year’
NOMOPHOBIA
Mobile changed the conversations between our
brands and consumers
this is our time!
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