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MARKETING IN A

WORLD GONE MOBILE Jay Altschuler @jayman726

Director, Global Media Innovation

July 17, 2012

‘200,000 years – time spent

playing angry birds world wide’

‘94 minutes- average daily time

spent in mobile apps’

‘more transistors made last year

than grains of rice grown’

6B mobile connections; latest billion added

in just 16 months -- APAC 50% of total

‘3 Ferraris were bought

via mobile last year’

NOMOPHOBIA

Mobile changed the conversations between our

brands and consumers

this is our time!