mobile culture - foursquare

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foursquare // businesses

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Page 1: Mobile Culture - Foursquare

foursquare // businesses

Page 2: Mobile Culture - Foursquare

Foursquare at a Glance

20,000,000+ users

2,000,000,000+ check-ins

750,000+ local businesses

7,000+ brands

Page 3: Mobile Culture - Foursquare

3

foursquare helps you make the

most of where you are. We build

tools that help you keep up with

friends, discover what's nearby,

save money and unlock deals.

Foursquare Mission

Page 4: Mobile Culture - Foursquare

Recommendations Content Rewards

How it works

Page 5: Mobile Culture - Foursquare

Partnerships typically consist of a few components:

• Claim your businesses

• Run specials campaigns

• Create a brand Page

• Add Tips to your Page & make Lists to organize and brand them

• Launch a Badge campaign

• Integrate the Save to foursquare widget to venue pages on your website

• Leverage the foursquare API to supplement your data and create

custom experiences

Foursquare + businesses

Page 6: Mobile Culture - Foursquare

Merchant Platform

Page 7: Mobile Culture - Foursquare

Gender Breakdown

Total Check-ins

And Avg. Check-ins

per Day

Social Reach

Managers of verified businesses get access to our free Venue Stats

dashboard

Age Breakdown

Time Breakdown

Check-ins by Day

Sort by any

Time Period

Downloadable CSV files

Verification Benefits - Stats

Page 8: Mobile Culture - Foursquare

Our 7 types of customizable specials help you to interact with your most loyal

customers and/or attract new ones.

• Specials are FREE and work in real-time

• Running Specials provides you with performance analytics and actionable data related to your venue and customers.

Verification Benefits - Specials

Page 9: Mobile Culture - Foursquare

Pages

Page 10: Mobile Culture - Foursquare

By following your page, users are “opting-in” to have your branded Tips

show up on their phones when they check in at or near a venue where

youve left the tip. More on Tips later.

Pages

Page 11: Mobile Culture - Foursquare

Tips

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Tips Tips are the primary content on your brand page – think of them as tidbits of

editorial content you leave at specific venues. They should provide relevant

information or help influence your readers decisions.

Page 13: Mobile Culture - Foursquare

How Tips Work Readers love your content in print and online. Why not deliver it to them when it’s

relevant to their location? When users check in at locations, they view the nearby Tips

for advice on what to do. There can sometimes be hundreds of Tips at a given venue. But

when your Followers check in at a place – your Tip will pop up in the phone – in priority

over the others.

Page 14: Mobile Culture - Foursquare

Lists

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Create Lists Lists allow you to thematically organize and brand your Tips. Think of lists as a handy mobile guide for all the places your readers should try out.

Page 16: Mobile Culture - Foursquare

Create Lists Lists allow you to thematically organize and brand your Tips. Think of lists as a handy mobile guide for all the places your readers should try out.

Page 17: Mobile Culture - Foursquare

• Guardian: Independent Book Shops

• TimeOut London: London’s Best Parks

and Gardens

• Telegraph: London’s Top Rooftop Bars

• Evening Standard: London’s Best Ice

cream parlors, Burgers to try before you

die

Lists: Examples

Page 18: Mobile Culture - Foursquare

Badges

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Badges

•Foursquare badges reward

users for checking in and

trying new experiences.

•We use badges as a fun

way to influence user-

behavior.

•For example, if a user

checks in to a gym 10 times

in one month, they unlock

the Gym Rat Badge.

Page 20: Mobile Culture - Foursquare

Partner Badges

The History badge allows badge holders to get discounts at certain

pubs, museums and sights.

Once a user unlocks a badge it’s stored

in its rightful place of glory: the trophy

case.

Foursquare works with select partners to create custom badges, tailored for

their brand and audience.

Page 21: Mobile Culture - Foursquare

Developer Platform

Page 22: Mobile Culture - Foursquare

About the API We provide an open API to encourage creative uses of foursquare data,

tailored to your business objectives and brand identity. Using our API is

completely free.

Examples:

• Use foursquare check in data to

show trending places in a city.

• Pull user Tips and photos to

supplement your online content.

• Use the foursquare API to power

a custom App or web experience.

Access our Developer Gateway at developer.foursquare.com

Page 23: Mobile Culture - Foursquare

Data Visualizations

The NYC Parks Authority used the foursquare API to visualize check ins at parks around the city in real-time.

http://www.nycgovparks.org/web/foursquare/map.php

Page 24: Mobile Culture - Foursquare

Integrate check-in functionality, photos and foursquare Tips to your mobile app.

Mobile Apps

Page 25: Mobile Culture - Foursquare

foursquare Connected Apps

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What are connected apps?

• Connect users with your brand

• Interact with user experiences

while they’re having them

• Receive notifications when

connected users check in

- Decide if you want to reply

- Customize what you send them

• Users tap through to brand site

or directly to your mobile app

Page 27: Mobile Culture - Foursquare

Case Study: Weather Channel

Deep, immersive experience

•Get the weather with your first

check-in of the day and when you

check in to a new city

•Interactive maps

•Weather triggered imagery

•Global weather news

Page 28: Mobile Culture - Foursquare

Case Study: Lufthansa (Blue Legends)

Instant gratification for loyalty

•Notifies users instantly when

they earn bonuses for checking in

•In app discovery of benefits

checking in to Lufthansa locations

•Encourage user behavior

through rewards / offers

Page 29: Mobile Culture - Foursquare

Case Studies

Page 30: Mobile Culture - Foursquare

American Express

Delivery of frictionless Specials exclusive to Amex cardmembers,

providing merchant partners with measurable ROI and spend data.

Page 31: Mobile Culture - Foursquare

Manchester City FC

Page 32: Mobile Culture - Foursquare

Number 10

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History Channel

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Jamie Oliver

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SPG Insider – Loyalty Card Intergration

Page 36: Mobile Culture - Foursquare

Thank You

Omid Ashtari

[email protected]

@thecoolgeek