mktg 338 002 social entertainment presentation

Chapter 7Social Entertainment

Brianne Palensky, Corey Parks, and Melissa Riley

How many games do you currently have downloaded on your smartphone?

IPhone: 1. Clash of Clans2. Candy Crush saga3. Game of War4. Candy Crush Soda saga5. Big Fish Casino

Android 1. Clash of Clans2. Candy Crush Saga3. Game of War4. Farm Heros5. Candy Crush Soda Saga

Genres• Simulation games

• Attempt to depict real world situations as accurately as possible

• Actions Games• Two major subgenres: first person shooters and third

person games • Role-playing games (RPG)

• The players play a character role with the goal of completing some mission, and they are closely tied to the setting of fantasy

• Strategy Games • Involve expert play to organize and value variables in

the game system

Advergaming - The game itself is a form of brand entertainment, it is

designed by the brand to reflect the brands positioning statement.

Kim Kardashian Hollywood Game

“players identify with the brands the characters and this increases their brand involvement”

Candy Crush Saga

Games and Children

"Alternate reality games (ARGs) can be used as an immersive learning system that combines rich narrative, digital technology, and real-world game play,

Students must exercise critical thinking, resilience, and creative problem solving to succeed in an ARG."

Works Citedhttps://www.komando.com/apps/282237/hungry-for-more-candy-crush-saga-is-back

http://pressandupdate.com/candy-crush-soda-saga-new-excuse-ignoring-friends-family/

http://www.huffingtonpost.com/kara-loo/7-ways-video-games-help_b_6084990.html

http://money.cnn.com/video/technology/2014/03/24/candy-crush-ipo-kin-social-media-game-smartphone.cnnmoney/