miracle toyota internet sales 05.09.2014

Miracle Toyota Internet Sales

Meeting Goals & Exceeding Expectations

New Business depends on us living

our mission statement.

Lead Generation

● Car Gurus● Cars.com● Black Book● Autotrader.com● Autopilot Craigslist ● Toyota.com● MiracleToyota.com

Chat me Up!

AliveChat&

Contact at Once(now functioning)

Internet builds volume, not gross

Try new sites.

More New Sites to Try

● Ebay ● Autobytel● Dealix● Any other suggestions?

Increase organic leads.

Drive traffic to our own site.SEO/SEM

Social Media Presence

● Active Facebook presence● Add Facebook advertising/coupons● Tweet About Happy Customers ● Increase YouTube video presence

o new walkaround videos (***contest?***)o welcome video, incorporate w/i initial emailo Testimonial Videos

Daily updates (at least!)

Silly me, I almost forgot:

Old Fashioned Newsletter

We need a monthly newsletter.

In a new-fashioned way. (Like email through Dealer Socket campaign)

Community Outreach Program

Haines City Chamber of CommerceConvention & Visitors BureauReligious AssociationsSports Associations

Expand Circles of Influence: Get Involved!!!

So we’re getting leads.

Now what?

Documentation

Document our process● Find problem areas● Implement fixes● Create Best Practices● Check and re-evaluate

o CQI Continuous Quality Improvement

Current Process

● Leads enter Dealer Socket● Leads are distributed Round Robin to MB and

Saraho unless we are off. Whoever is the only one

working when the other is off gets all leads that day.

● Automated responders kick in● Calls, emails, texts● If prospect is interested, go to front desk for

pencilo This takes a long time. Desk is less motivated

than if prospect is here.

Current Process (2)Breakdowns occur:

1. When Internet personnel are working on floor2. When desk is involved3. When wifi and internet connections are lost4. No printer access5. NOISY work area6. SKATING7. Co-workers not willing to

take Internet leads seriously. FYI, that’s Tonya Harding and Nancy Kerrigan.

Calling Process

● Day 1: we FU by telephone, email, text● Day 2: call and email● Day 3: call and email● Day 4: call● Day 5: call and email● Day 7: call and email● Days 10, 14: call and email● Days 30, 60, 90: email● Day 120: call and email● Day 180: treat as new lead

Known Problem Areas● Internet Lead Follow Up Procedure & Internet

Templates● Telephone protocol training● Credit Applications online are not complete● Getting the credit score● Getting a “pencil”● Lack of direction. To price or not to price.● Desk sharing makes it difficult to work● Need Internet Department room

To Price or not to Price

Price.

Why? The whole meeting goals, exceeding expectations thing. Plus the competition hates doing it. The customers have stated loud and clear. They want pricing.

More On Pricing

We need to be able to price via a given formula.

e.g. MSRP - Incentive or Cost + % or whatever management deems appropriate.

Ideas for new Lead Management

● Initial Email - include intro video and 3 choice strategy

● Go over Lead Follow Up Procedure● Change to used car offer after 30 days● Pre T.O. Internet Customers● Call 180 day old leads as if fresh

Improve Internet Department1.Stop the clock at 8pm2.Start the clock at 8:30 am3.No Incoming Leads on Closed Holidays4.Training for EVERYONE on Dealer

Socketa. input notesb. eliminate duplication of customers

5.Telephone Training for EVERYONE 6.Dedupe current database

Vehicle Brochures

Create and use vehicle brochures on slideshare.net

Ideas

Use TEXTING

Bluetooth Server - SMS Messages

Marketing

● Utilize LISTS in Dealer Socketo Target specific vehicles

i.e. FJ Cruiser, Solara● Create monthly CAMPAIGNS and mirror

paid advertising and commercialso Target every Holiday & Occassion

Orphaned Lease Renewals

Let’s ALWAYS have lists of lease customers to call. Please.

Post Visit

Try using www.surveymonkey.com

Use For● Post Sale● No Sale

Internet Sales Growth

Let’s achieve > 40% total salesLet’s measure it.

We need to be able to track Internet Sales

Prevent SkatingGet compensated for our work. Amen.NEW COMPENSATION PLAN!