miracle content - sprout your online community in 2013
Post on 16-May-2015
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Community Building 2013Consistent, Persistent, Engaging
Thoughts on your community in 2013Austin W. Gunter
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
INTRODUCTION
This presentation is meant to provide lessons and examples for how to grow an online community using the most recent tools in Content and Social Marketing. It’s essential to address your audience with the right content before you get started.
Some things before we start.
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Getting to KnowAustin Gunter
•Texas, Expatriated to San Francisco•Community-builder from birth•Writer by DNA•Drinks too much Yerba Maté•Works for WP Engine
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
SO WHAT THE HECK IS WITH ALL THESE SOCIAL NETWORKS?(and why should you care?)
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
HOW MANY DO YOU REALLY NEED??
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
ALL THE THINGS!!!
THE SOCIAL COMMUNITYPROCESS (SIMPLIFIED)
STEP 1Identify who your ideal community members are
STEP 2Discover what social networks they hang out on
STEP 3Automate the process of delivering content to them!
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
YouTube
1 Billion Users
200 Million Active
43 Million
1.06 Billion
48.7 Million
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
YOU ONLY HAVE SO MUCHTIME (SERIOUSLY)
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Nobody likes LuluLemon on Facebook until they’re sitting
at the computer, wearing yoga pants....
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
<a rel=”author” href...></a>
SEO AUTHORSHIP
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
THANK YOU
Austin W. GunterContent + Community
@austingunteremail: austin@wpengine.com
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