mercedes cla local production press release
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Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
Press Information
9th
Sep, 2015
Mercedes-Benz commences the much awaited local
production of India’s sportiest luxury sedan- the CLA
Starts the local production of the petrol GLA 200 Sport
India is the first market outside the Europe, to commence the local production of the
CLA
Local production of the CLA will cater to the increasing demand of the sedan with
higher flexibility in production and reduce the waiting period considerably
Localisation times with the onset of festive season to support increased demand
With the CLA, Mercedes-Benz will be producing the ‘car with the best in segment
drag coefficient’in India
Segment benchmark: Unique sporty design, longest wheelbase of 2699mm, tallest
with a height of 1432mm, 7G-DCT 7-speed dual clutch automatic transmission with
shift paddles on steering wheel
Convenience redefined with Panoramic sunroof | Driver and front passenger seat
electrically adjustable with memory | 4-way electrically adjustable lumbar support |
Large 470 litre boot| Reversing camera
New Telematics Generation 5 infotainment system: intuitive operations, elaborate
animation and visual effects; unrestricted surfing of the internet equipped with
Mercedes-Benz Apps
Unmatched interest rate of 9.99% | Exclusive service packages ensuring a low cost of
ownership; starting as low as Rs. 1.99 per kilometer
Mercedes-Benz India also starts the local production of GLA 200 Sport
Locallyproduced CLA 200 CDI Style is priced at INR 30.70 lakhs, petrol CLA 200 Sport
at INR 32.90 lakhs and the CLA 200 CDI Sport at INR 33.90 lakhs| Locally produced
petrol GLA 200Sport is priced at INR 33.90 lakhs(all prices are ex-showroom Delhi)
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
Pune: India’s leading luxury car brand Mercedes-Benz, announced today the much
awaited start of the local production of its sporty and stunning luxury sedan, the CLA.
The stylish, distinctive and sporty CLA has been a key model in Mercedes-Benz’s product
offensive globally, as well in India. The seventh product to be produced in India, the CLA
was rolled-out of Mercedes-Benz’s new production facility by Eberhard Kern, Managing
Director & CEO, Mercedes-Benz India and Piyush Arora, Executive Director,
Operations, Mercedes-Benz India.
“The CLA with its stunning design, technological innovations and multiple segment first
attributes, is already a winning product in our portfolio. It has been rapidly acquiring
new customers to the brand and replicating its global success in India as well. We are
extremely satisfied with our CLA strategy, which has contributed majorly to our New
Generation Cars growth and redefined the segment completely. We are confident that the
local production will make the CLA even more attractive for the discerning buyers with
additional value propositions and increased availability.” commented Eberhard Kern.
Piyush Arora added“The start of local production of the CLA simultaneously in petrol
and diesel variants is a key decision that will help curtail the long wait list for the sedan.
Our ‘future readiness’withthe new manufacturing facility is bearing fruits as we started
the production of both the CLA and thepetrol GLA from the new assembly lines. We are
glad to offer world-class products to our Indian customers with significant local value
addition, in the shortest possible time.”
A stunner on the road: CLA’s stunning features include the bonnet embedded in the
front end with powerdomes and the diamond radiator grille. The light modules and LEDs
behind the headlamp cover glass create the characteristic "flare effect" for the daytime
driving lights and indicators.
The progressive and sporty exterior appearance is continued inside the CLA. The interior
gets a very special quality feel from the selection of highqualitymaterials combinations.
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
With its large glazed areas, the CLA’s Panoramic sunroof ensures a particularly bright
and welcomingambience in the interior.
Power packed performance:The CLA’s 4-cylinder engine boasts of agile performance,
segment leading fuel efficiencies and low emissions. The 4-cylinder turbocharged diesel
engine returns 17.9 kmpl and produces 100kW(136 hp)of power and a maximum torque
of 300 Nm. The 2 litre petrol engine produces 135 kW(183 hp)of powerand a torque
of300Nm. It accelerates from 0 to 100 kmph in 7.8 seconds with a top speed of 235
kmph.
India specific suspension: The CLA’s suspension is designed forIndian roads to
maximize ride comfort with higher ground clearance and seating position. The
sedan’slong wheelbase of 2699 mmprovides better ride comfort, greater handling and
excellent driving performance,edging it ahead of its competitors.
Segment Best Drag Coefficient:The CLA has the segment best drag coefficient for any
luxury production car in India. This results in reduced wind noise andunparalleled
comfort in the CLA.
New Generation Multimedia system: The infotainment system offers Mercedes-Benz
Apps such as Mercedes-Benz Radio.With user-friendly navigation, precise map data and
excellent route guidance, the Garmin® MAP PILOTbringsall the familiar benefits of a
Garmin® navigation system to the Audio 20 CD. This is done bysimply inserting an SD
card with navigation software and map data sets and is available as a Mercedes-Benz
Accessory for the customer.Reverse parking and manoeuvringis made convenient with a
reversing camera, which is offered as standard on the CLA.
Advance Assistance Systems: CLA’smultiple assistance systemalong with safety
features like ABS, BAS, ESP, ASRandHill Start Assistsupports the driver in all possible
situations. The sedan has a high structural safety of the body-shell with six airbags
andother restraint systems providing the best possible protection.Innovative sensor
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
technology is applied tocoordinate and activate the safety systems according to the
given situation. These have ensured that the car has a 5 star rating from EURO
NCAP.Assistance systems such as ATTENTION ASSIST warn the driver when it detects
typical signs of drowsiness inthe driver’s steering behavior while STEER CONTROL can
assist the driver with corrective steering action in critical situations.
Local production of the GLA 200 Sport: Mercedes-Benz India also commenced the start
of production of the GLA 200 Sport petrol variant along with the CLA. The GLA 200 CDI
is already under production from Mercedes-Benz’s new production facility since June
2015. The customers can now avail the locally produced range of the GLA comprising
both the petrol and diesel variant.
Production highlights:
The production of the CLAand the GLA involves use of technologically advanced
synchronized conveyor systems, use of the latest generation PLC control units for all the
equipment which provide adaptability with different models on common production
lines, thus increasing the flexibility of the production.
Mercedes-Benz India started locally producing the New Generation Cars in its global
assembly network along with sedans and SUVs. Beyond the Mercedes-Benz plant in
India, this network comprises further locations in Thailand, Vietnam, Malayasia,
Indonesia, and will be joined by Brazil in 2016 where a new assembly plant is currently
under construction.
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Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 9850836477
Reuben George | reuben.george@daimler.com | +91 98239 69057
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and
boasts of more than 129 years of cutting edge innovation in the luxury automobile industry
globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100
acres in Chakan near Pune. The production facility is among the fastest green-field operations
ever to be created and is rated among the topmost assembly plants of Mercedes-Benz, globally.
Since June 2015, Mercedes-Benz India also commenced production from its new expanded
production facility located in the same premises. The production facility now carries an
investment of INR 1000+ crores and has the largestinstalled production capacity for any luxury
car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class,
CLA sedans and the GLA, GL-Class and the M-Class SUVs. Completely Built imported cars
portfolio includes the A-Class, B-Class, CLA, CLS, SLK, E-Class Cabriolet, S-Class Coupé, the S
600 Guard and a range of other Guard vehicles etc. The product portfolio also comprises the
iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG
performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe,
AMG GL 63, AMG ML 63, AMG S 63 and the AMG GLA 45.
Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for
the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or
Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the
‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST
customer experiences and BEST corporate citizenship. ‘Live The BEST' which is the new driving
philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a
profitable and sustainable business in India and to further extend its customer focused approach.
The company has launched eleven products, including some of the most awaited cars like the
CLA, the new C 220 CDI, the new B-Class, the new E-Class Cabriolet, the new CLS 250 CDI, the
new S600 Guard, the S-Class Coupé, the Mercedes-AMG S 63 Coupé, Mercedes-AMG S 63 sedan,
the AMG G 63 ‘Crazy Colour’ and the Mercedes-AMG C 63 S. Mercedes-Benz India also
inaugurated new dealerships in Chennai, Jamshedpur, Ghaziabad, Mangalore, Raipur, Calicut
along with a new city showroom in Bangalore, Chennai and service outlets in Trivandrum,
Chennai and Calicut. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre,
in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India,
currently. Presently Mercedes-Benz India has 78 outlets across 39 Indian cities including 3
standalone Mercedes-Benz Certified outlets, making it the brand with the densest network
presence in the luxury segment, in India.
Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the
Jan - June 2015 period. This sales growth also marks the brand’s highest ever Q2 volumes at
3093 units, up by 43%. Mercedes-Benz for the second consecutive year has emerged as the ‘most
awarded luxury car brand’ in India. The brand has won as many as 34 prestigious automotive
awards conferred by different media houses across India, the highest won by any luxury
automotive brand in India. In the Economic Times’ Brand Equity ‘Most Exciting Brands’ survey
2015, Mercedes-Benz emerged on top of the ‘Automotive four wheeler’ category and remained
the topmost auto brand in the survey that comprised 100 brands in India across categories.
Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953
For more details, please visit www.mercedes-benz.co.in
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