mercedes cla local production press release

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Page 1: Mercedes CLA local production press release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

Press Information

9th

Sep, 2015

Mercedes-Benz commences the much awaited local

production of India’s sportiest luxury sedan- the CLA

Starts the local production of the petrol GLA 200 Sport

India is the first market outside the Europe, to commence the local production of the

CLA

Local production of the CLA will cater to the increasing demand of the sedan with

higher flexibility in production and reduce the waiting period considerably

Localisation times with the onset of festive season to support increased demand

With the CLA, Mercedes-Benz will be producing the ‘car with the best in segment

drag coefficient’in India

Segment benchmark: Unique sporty design, longest wheelbase of 2699mm, tallest

with a height of 1432mm, 7G-DCT 7-speed dual clutch automatic transmission with

shift paddles on steering wheel

Convenience redefined with Panoramic sunroof | Driver and front passenger seat

electrically adjustable with memory | 4-way electrically adjustable lumbar support |

Large 470 litre boot| Reversing camera

New Telematics Generation 5 infotainment system: intuitive operations, elaborate

animation and visual effects; unrestricted surfing of the internet equipped with

Mercedes-Benz Apps

Unmatched interest rate of 9.99% | Exclusive service packages ensuring a low cost of

ownership; starting as low as Rs. 1.99 per kilometer

Mercedes-Benz India also starts the local production of GLA 200 Sport

Locallyproduced CLA 200 CDI Style is priced at INR 30.70 lakhs, petrol CLA 200 Sport

at INR 32.90 lakhs and the CLA 200 CDI Sport at INR 33.90 lakhs| Locally produced

petrol GLA 200Sport is priced at INR 33.90 lakhs(all prices are ex-showroom Delhi)

Page 2: Mercedes CLA local production press release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

Pune: India’s leading luxury car brand Mercedes-Benz, announced today the much

awaited start of the local production of its sporty and stunning luxury sedan, the CLA.

The stylish, distinctive and sporty CLA has been a key model in Mercedes-Benz’s product

offensive globally, as well in India. The seventh product to be produced in India, the CLA

was rolled-out of Mercedes-Benz’s new production facility by Eberhard Kern, Managing

Director & CEO, Mercedes-Benz India and Piyush Arora, Executive Director,

Operations, Mercedes-Benz India.

“The CLA with its stunning design, technological innovations and multiple segment first

attributes, is already a winning product in our portfolio. It has been rapidly acquiring

new customers to the brand and replicating its global success in India as well. We are

extremely satisfied with our CLA strategy, which has contributed majorly to our New

Generation Cars growth and redefined the segment completely. We are confident that the

local production will make the CLA even more attractive for the discerning buyers with

additional value propositions and increased availability.” commented Eberhard Kern.

Piyush Arora added“The start of local production of the CLA simultaneously in petrol

and diesel variants is a key decision that will help curtail the long wait list for the sedan.

Our ‘future readiness’withthe new manufacturing facility is bearing fruits as we started

the production of both the CLA and thepetrol GLA from the new assembly lines. We are

glad to offer world-class products to our Indian customers with significant local value

addition, in the shortest possible time.”

A stunner on the road: CLA’s stunning features include the bonnet embedded in the

front end with powerdomes and the diamond radiator grille. The light modules and LEDs

behind the headlamp cover glass create the characteristic "flare effect" for the daytime

driving lights and indicators.

The progressive and sporty exterior appearance is continued inside the CLA. The interior

gets a very special quality feel from the selection of highqualitymaterials combinations.

Page 3: Mercedes CLA local production press release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

With its large glazed areas, the CLA’s Panoramic sunroof ensures a particularly bright

and welcomingambience in the interior.

Power packed performance:The CLA’s 4-cylinder engine boasts of agile performance,

segment leading fuel efficiencies and low emissions. The 4-cylinder turbocharged diesel

engine returns 17.9 kmpl and produces 100kW(136 hp)of power and a maximum torque

of 300 Nm. The 2 litre petrol engine produces 135 kW(183 hp)of powerand a torque

of300Nm. It accelerates from 0 to 100 kmph in 7.8 seconds with a top speed of 235

kmph.

India specific suspension: The CLA’s suspension is designed forIndian roads to

maximize ride comfort with higher ground clearance and seating position. The

sedan’slong wheelbase of 2699 mmprovides better ride comfort, greater handling and

excellent driving performance,edging it ahead of its competitors.

Segment Best Drag Coefficient:The CLA has the segment best drag coefficient for any

luxury production car in India. This results in reduced wind noise andunparalleled

comfort in the CLA.

New Generation Multimedia system: The infotainment system offers Mercedes-Benz

Apps such as Mercedes-Benz Radio.With user-friendly navigation, precise map data and

excellent route guidance, the Garmin® MAP PILOTbringsall the familiar benefits of a

Garmin® navigation system to the Audio 20 CD. This is done bysimply inserting an SD

card with navigation software and map data sets and is available as a Mercedes-Benz

Accessory for the customer.Reverse parking and manoeuvringis made convenient with a

reversing camera, which is offered as standard on the CLA.

Advance Assistance Systems: CLA’smultiple assistance systemalong with safety

features like ABS, BAS, ESP, ASRandHill Start Assistsupports the driver in all possible

situations. The sedan has a high structural safety of the body-shell with six airbags

andother restraint systems providing the best possible protection.Innovative sensor

Page 4: Mercedes CLA local production press release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

technology is applied tocoordinate and activate the safety systems according to the

given situation. These have ensured that the car has a 5 star rating from EURO

NCAP.Assistance systems such as ATTENTION ASSIST warn the driver when it detects

typical signs of drowsiness inthe driver’s steering behavior while STEER CONTROL can

assist the driver with corrective steering action in critical situations.

Local production of the GLA 200 Sport: Mercedes-Benz India also commenced the start

of production of the GLA 200 Sport petrol variant along with the CLA. The GLA 200 CDI

is already under production from Mercedes-Benz’s new production facility since June

2015. The customers can now avail the locally produced range of the GLA comprising

both the petrol and diesel variant.

Production highlights:

The production of the CLAand the GLA involves use of technologically advanced

synchronized conveyor systems, use of the latest generation PLC control units for all the

equipment which provide adaptability with different models on common production

lines, thus increasing the flexibility of the production.

Mercedes-Benz India started locally producing the New Generation Cars in its global

assembly network along with sedans and SUVs. Beyond the Mercedes-Benz plant in

India, this network comprises further locations in Thailand, Vietnam, Malayasia,

Indonesia, and will be joined by Brazil in 2016 where a new assembly plant is currently

under construction.

-####

Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | [email protected] |+91 9850836477

Reuben George | [email protected] | +91 98239 69057

Page 5: Mercedes CLA local production press release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and

boasts of more than 129 years of cutting edge innovation in the luxury automobile industry

globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100

acres in Chakan near Pune. The production facility is among the fastest green-field operations

ever to be created and is rated among the topmost assembly plants of Mercedes-Benz, globally.

Since June 2015, Mercedes-Benz India also commenced production from its new expanded

production facility located in the same premises. The production facility now carries an

investment of INR 1000+ crores and has the largestinstalled production capacity for any luxury

car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class,

CLA sedans and the GLA, GL-Class and the M-Class SUVs. Completely Built imported cars

portfolio includes the A-Class, B-Class, CLA, CLS, SLK, E-Class Cabriolet, S-Class Coupé, the S

600 Guard and a range of other Guard vehicles etc. The product portfolio also comprises the

iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG

performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe,

AMG GL 63, AMG ML 63, AMG S 63 and the AMG GLA 45.

Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for

the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or

Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the

‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST

customer experiences and BEST corporate citizenship. ‘Live The BEST' which is the new driving

philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a

profitable and sustainable business in India and to further extend its customer focused approach.

The company has launched eleven products, including some of the most awaited cars like the

CLA, the new C 220 CDI, the new B-Class, the new E-Class Cabriolet, the new CLS 250 CDI, the

new S600 Guard, the S-Class Coupé, the Mercedes-AMG S 63 Coupé, Mercedes-AMG S 63 sedan,

the AMG G 63 ‘Crazy Colour’ and the Mercedes-AMG C 63 S. Mercedes-Benz India also

inaugurated new dealerships in Chennai, Jamshedpur, Ghaziabad, Mangalore, Raipur, Calicut

along with a new city showroom in Bangalore, Chennai and service outlets in Trivandrum,

Chennai and Calicut. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre,

in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India,

currently. Presently Mercedes-Benz India has 78 outlets across 39 Indian cities including 3

standalone Mercedes-Benz Certified outlets, making it the brand with the densest network

presence in the luxury segment, in India.

Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the

Jan - June 2015 period. This sales growth also marks the brand’s highest ever Q2 volumes at

3093 units, up by 43%. Mercedes-Benz for the second consecutive year has emerged as the ‘most

awarded luxury car brand’ in India. The brand has won as many as 34 prestigious automotive

awards conferred by different media houses across India, the highest won by any luxury

automotive brand in India. In the Economic Times’ Brand Equity ‘Most Exciting Brands’ survey

2015, Mercedes-Benz emerged on top of the ‘Automotive four wheeler’ category and remained

the topmost auto brand in the survey that comprised 100 brands in India across categories.

Page 6: Mercedes CLA local production press release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

For more details, please visit www.mercedes-benz.co.in