match maker - stanford facebook class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

FROM MATCHMAKER TO SQUEEZEME

Brian Berseth

Evan Rosenfeld

Clay Whitehead

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

MATCH

MAKER

AWESOME, right?

CREATE

INVITE

VOTE

ENGAGE

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

FAILEDBroken Feedback Loops

MATCHMAKER

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

A NEW APPROACH…

A simple 1-to-1 action model

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

THE NEW LINE UP

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

SQUEEZEME TAKES OFF!

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

SQUEEZEME Demographics

• Geography:– 33% UK– 20.1% Canada– 8% US– 6% Australia

• Average Age: ~30-50

• ~1% of users are in university!

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

GROWTH TRENDSNew Users Per Day

0

500

1000

1500

2000

2500

3000

3500

4000

11/1

4/07

11/1

5/07

11/1

6/07

11/1

7/07

11/1

8/07

11/1

9/07

11/2

0/07

11/2

1/07

11/2

2/07

11/2

3/07

11/2

4/07

11/2

5/07

11/2

6/07

11/2

7/07

11/2

8/07

11/2

9/07

11/3

0/07

12/1

/07

12/2

/07

12/3

/07

12/4

/07

12/5

/07

12/6

/07

12/7

/07

12/8

/07

12/9

/07

12/1

0/07

Server Crash

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

GROWTH TRENDSSqueezes Per Day

0

5000

10000

15000

20000

25000

30000

11/1

4/07

11/1

5/07

11/1

6/07

11/1

7/07

11/1

8/07

11/1

9/07

11/2

0/07

11/2

1/07

11/2

2/07

11/2

3/07

11/2

4/07

11/2

5/07

11/2

6/07

11/2

7/07

11/2

8/07

11/2

9/07

11/3

0/07

12/1

/07

12/2

/07

12/3

/07

12/4

/07

12/5

/07

12/6

/07

12/7

/07

12/8

/07

12/9

/07

12/1

0/07

Server Crash

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

A Mathematical Model?

• Number of new users is directly proportional to number of squeezes sent on the same day! (r2 = .968)

• App users receive and respond to invitations the day they are sent!

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

Concluding Thoughts

• 40,000 in four weeks with SqueezeMe

• Doubled in the last week

• Talk to us:– Questions about our methods– Want to target SqueezeMe’s demographic– Further insights