match maker - stanford facebook class
TRANSCRIPT
STANFORD UNIVERSITY
CS377W FACEBOOK APP EXPO
DECEMBER 12th, 2007
FROM MATCHMAKER TO SQUEEZEME
Brian Berseth
Evan Rosenfeld
Clay Whitehead
STANFORD UNIVERSITY
CS377W FACEBOOK APP EXPO
DECEMBER 12th, 2007
MATCH
MAKER
AWESOME, right?
CREATE
INVITE
VOTE
ENGAGE
STANFORD UNIVERSITY
CS377W FACEBOOK APP EXPO
DECEMBER 12th, 2007
FAILEDBroken Feedback Loops
MATCHMAKER
STANFORD UNIVERSITY
CS377W FACEBOOK APP EXPO
DECEMBER 12th, 2007
A NEW APPROACH…
A simple 1-to-1 action model
STANFORD UNIVERSITY
CS377W FACEBOOK APP EXPO
DECEMBER 12th, 2007
THE NEW LINE UP
STANFORD UNIVERSITY
CS377W FACEBOOK APP EXPO
DECEMBER 12th, 2007
SQUEEZEME TAKES OFF!
STANFORD UNIVERSITY
CS377W FACEBOOK APP EXPO
DECEMBER 12th, 2007
SQUEEZEME Demographics
• Geography:– 33% UK– 20.1% Canada– 8% US– 6% Australia
• Average Age: ~30-50
• ~1% of users are in university!
STANFORD UNIVERSITY
CS377W FACEBOOK APP EXPO
DECEMBER 12th, 2007
GROWTH TRENDSNew Users Per Day
0
500
1000
1500
2000
2500
3000
3500
4000
11/1
4/07
11/1
5/07
11/1
6/07
11/1
7/07
11/1
8/07
11/1
9/07
11/2
0/07
11/2
1/07
11/2
2/07
11/2
3/07
11/2
4/07
11/2
5/07
11/2
6/07
11/2
7/07
11/2
8/07
11/2
9/07
11/3
0/07
12/1
/07
12/2
/07
12/3
/07
12/4
/07
12/5
/07
12/6
/07
12/7
/07
12/8
/07
12/9
/07
12/1
0/07
Server Crash
STANFORD UNIVERSITY
CS377W FACEBOOK APP EXPO
DECEMBER 12th, 2007
GROWTH TRENDSSqueezes Per Day
0
5000
10000
15000
20000
25000
30000
11/1
4/07
11/1
5/07
11/1
6/07
11/1
7/07
11/1
8/07
11/1
9/07
11/2
0/07
11/2
1/07
11/2
2/07
11/2
3/07
11/2
4/07
11/2
5/07
11/2
6/07
11/2
7/07
11/2
8/07
11/2
9/07
11/3
0/07
12/1
/07
12/2
/07
12/3
/07
12/4
/07
12/5
/07
12/6
/07
12/7
/07
12/8
/07
12/9
/07
12/1
0/07
Server Crash
STANFORD UNIVERSITY
CS377W FACEBOOK APP EXPO
DECEMBER 12th, 2007
A Mathematical Model?
• Number of new users is directly proportional to number of squeezes sent on the same day! (r2 = .968)
• App users receive and respond to invitations the day they are sent!
STANFORD UNIVERSITY
CS377W FACEBOOK APP EXPO
DECEMBER 12th, 2007
Concluding Thoughts
• 40,000 in four weeks with SqueezeMe
• Doubled in the last week
• Talk to us:– Questions about our methods– Want to target SqueezeMe’s demographic– Further insights