match maker - stanford facebook class

11
STANFORD UNIVERSITY CS377W FACEBOOK APP EXPO DECEMBER 12 th , 2007 FROM MATCHMAKER TO SQUEEZEME Brian Berseth Evan Rosenfeld Clay Whitehead

Upload: stanfan

Post on 10-May-2015

1.445 views

Category:

Education


2 download

TRANSCRIPT

Page 1: MATCH MAKER - Stanford Facebook Class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

FROM MATCHMAKER TO SQUEEZEME

Brian Berseth

Evan Rosenfeld

Clay Whitehead

Page 2: MATCH MAKER - Stanford Facebook Class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

MATCH

MAKER

AWESOME, right?

CREATE

INVITE

VOTE

ENGAGE

Page 3: MATCH MAKER - Stanford Facebook Class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

FAILEDBroken Feedback Loops

MATCHMAKER

Page 4: MATCH MAKER - Stanford Facebook Class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

A NEW APPROACH…

A simple 1-to-1 action model

Page 5: MATCH MAKER - Stanford Facebook Class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

THE NEW LINE UP

Page 6: MATCH MAKER - Stanford Facebook Class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

SQUEEZEME TAKES OFF!

Page 7: MATCH MAKER - Stanford Facebook Class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

SQUEEZEME Demographics

• Geography:– 33% UK– 20.1% Canada– 8% US– 6% Australia

• Average Age: ~30-50

• ~1% of users are in university!

Page 8: MATCH MAKER - Stanford Facebook Class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

GROWTH TRENDSNew Users Per Day

0

500

1000

1500

2000

2500

3000

3500

4000

11/1

4/07

11/1

5/07

11/1

6/07

11/1

7/07

11/1

8/07

11/1

9/07

11/2

0/07

11/2

1/07

11/2

2/07

11/2

3/07

11/2

4/07

11/2

5/07

11/2

6/07

11/2

7/07

11/2

8/07

11/2

9/07

11/3

0/07

12/1

/07

12/2

/07

12/3

/07

12/4

/07

12/5

/07

12/6

/07

12/7

/07

12/8

/07

12/9

/07

12/1

0/07

Server Crash

Page 9: MATCH MAKER - Stanford Facebook Class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

GROWTH TRENDSSqueezes Per Day

0

5000

10000

15000

20000

25000

30000

11/1

4/07

11/1

5/07

11/1

6/07

11/1

7/07

11/1

8/07

11/1

9/07

11/2

0/07

11/2

1/07

11/2

2/07

11/2

3/07

11/2

4/07

11/2

5/07

11/2

6/07

11/2

7/07

11/2

8/07

11/2

9/07

11/3

0/07

12/1

/07

12/2

/07

12/3

/07

12/4

/07

12/5

/07

12/6

/07

12/7

/07

12/8

/07

12/9

/07

12/1

0/07

Server Crash

Page 10: MATCH MAKER - Stanford Facebook Class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

A Mathematical Model?

• Number of new users is directly proportional to number of squeezes sent on the same day! (r2 = .968)

• App users receive and respond to invitations the day they are sent!

Page 11: MATCH MAKER - Stanford Facebook Class

STANFORD UNIVERSITY

CS377W FACEBOOK APP EXPO

DECEMBER 12th, 2007

Concluding Thoughts

• 40,000 in four weeks with SqueezeMe

• Doubled in the last week

• Talk to us:– Questions about our methods– Want to target SqueezeMe’s demographic– Further insights