marketlive ecommerce summit 2013
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Copyright © 2012, SiteTuners - All Rights Reserved.
Why Your Ecommerce Catalog Sucks And What To Do About It
Tim Ash - CEO
@tim_ash
April, 10, 2013 - Sonoma, CA
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
• Conversion-focused website blueprints (full redesigns & quick facelifts)
• Landing page test plans & testing strategy development
• Internal optimization team mentoring & training
• More than 1200 clients since 2002
About SiteTuners
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Overview of 7 Deadly Sins of Ecommerce
1. Visual Distractions
2. Too Many Choices
3. Using Technological Gimmicks
4. Beating The Big Drum
5. Unclear Call-to-action
6. Lack of Trust
7. Having Multiple Personalities
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
146 clickable links!
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Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Before
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After
Copyright © 2012, SiteTuners - All Rights Reserved.
Before
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After
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Summary of 7 Deadly Sins of Ecommerce
1. Visual Distractions
2. Too Many Choices
3. Using Technological Gimmicks
4. Beating The Big Drum
5. Unclear Call-to-action
6. Lack of Trust
7. Having Multiple Personalities
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2012, SiteTuners - All Rights Reserved.
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Express Review - Special Offer
• 45 or 90-min interactive review of landing page or website
• Video transcript recorded via GoToMeeting
• Includes AttentionWizard “attention heatmap” of page
http://Express-Review.com - From $699
First 3 reviews will be personally conducted by Tim Ash
(mention “MarketLive” after you buy)
Copyright © 2012, SiteTuners - All Rights Reserved.
2013 - San Francisco – Paris - Chicago – Boston – London - Berlin
Tim
Ash
Tom
Davenport
Michael
Summers
Bryan
Eisenberg
Patrick
Bultema
Jakob
Nielsen
Amy
Africa
BJ
Fogg
Steve
Krug Jared
Spool
Roger
Dooley
Susan
Weinschenk Brian
Massey
Copyright © 2012, SiteTuners - All Rights Reserved.
Save $250 off Conversion Conference
Other 2013 shows: April 15-16
San Francisco Chicago – June 11-13
Boston – September 30- Oct 2
Paris – June 6
London – October 23-24 Use promo code “ML2013”
Berlin – November 4-5
Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash
Q&A and Contact Info
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1
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