ecommerce summit ebay keynote presentation

The evolving eBay MarketplacePESA discussion

Todd Lutwak

Sr. Director, Seller Development

[email protected]

2 eBay Inc. confidential

Agenda

• Objective

• Progress

• Plans


Evolution of the Marketplace

The online marketplaceof choice

• We serve both buyers and sellers

• Buyers, sellers and developers have choices

• We will compete for your business


Competing to Win the Buyer

Deals worthtalking about

• Selection

• Value

• Trust


Competing to Win the Seller

Preferredonline channel

• Velocity

• Efficiency

• Predictability


Competing to Win the Buyer – Selection

Fixed Price Qty Sold from Multi-Qty Listing


Competing to Win the Buyer – Value

Integrated into

• Search

• Discovery

• Checkout



Everything has free shipping


Competing to Win the Buyer – Trust

Paid out more than 3X as much in PowerSeller Discounts in January ’09 vs. July ’08


Competing to Win the Seller – Velocity

Free Shipping

Detailed item titles and all item specifics

Recent sales for Fixed Price listings

Your DSR scores

• All top 8 items have free shipping

• All top 8 items have accurate and descriptive titles

• Top Fixed Price listings have recent sales

• Top 8 listings have average of 4.8 DSRs

Success Factors


Competing to Win the Seller – Efficiency

Tabbed interface makes information easier to find

Return Policy

Payment Policy

Shipping Options

Item Condition

Better Photos


Competing to Win the Seller – Predictability


Competing to Win the Seller – Predictability

• 2 – 3 major releases per year

• 60 days advance notice for each release


Some things we are working on…


Competing to Win the Buyer – Selection


First Call Resolution

• Guarantee all transactions on eBay

• Resolve most buyer issues on the first call

• Reduce customer service burden on sellers

the Buyer – Trustthe Seller – Efficiency

Competing to Win



X



• Reducing Unpaid Items

• Automating UPI claims– UPI automatically filed on behalf of seller

– FVF automatically refunded to the seller

– Buyer blocked from leaving feedback


Icon + Highlight + Border

Marketing

Weighted in Best Match

Filter

the Buyer – Trustthe Seller – Velocity

Competing to Win

ecommerce summit ebay keynote presentation

Education