PowerPoint Presentation

SoLoMoGet your business further

SoLoMo?SocialLocalMobile

1Social network are everywhereGeolocation is part of our everyday lifeBe where your customers are++

2

3Source:http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014

Internet today2.5 BILLION +Internet Users

World Population7 BILLION +35%

World PenetrationSource: http://www.bestedsites.com/the-internet-a-decade-later/

Internet usage statistics20022012

HOURS4PER DAYMINUTES46PER DAY

Source: - Social Networks Users:http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 - Belgium: Insites

Social Media TodayA website is not enough anymore1.8 billionSocial Networks usersPenetration 26%

Source:http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/

Social Media in BelgiumA website is not enough anymore7/10Of Belgian Internet users are on at least 1 Social NetworkMillion users 5.2

Source:Google

Social Media in Belgium7/10Of Belgian Business have no Facebook Pageof belgian businesses arent referenced correctly 99%

Source:Mobilosoft

Mobile Phone

91%Of people have a mobile phoneAre smartphones50%Source:http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014

Mobile WebMOBILE ADOPTION8 x faster than Web adoption in the 90s/2000s1.2 BILLION PEOPLEaccess to the Web with smartphonesMOBILE WEB15 % of all Internet traffic

IN 2014 MOBILE WILL ECLIPSE DESKTOPMobile Web for business

Number of global usersSource: Business Insider

IN THE U.S, MOBILE IS THE ONLY MEDIA THAT IS GROWING

Mobile Web for business

Source: Business Insider

of people have better opinion of a brand if they offer a good mobile experienceWill run away if not mobile-friendlyMobile Web for business61%76%

Source: Netbiscuits & Sterling Research and SmithGeiger "what users want most from mobile sites today"

Wants Click-to-CallAsks for opening hours or locationHigh expectations. Not a minority anymore. Mobile Web for business61%76%

Source: Sterling Research and SmithGeiger "what users want most from mobile sites today"

Its all about the UX

BEFORENOT OPTIMIZED AFTERMOBILE FRIENDLY

Mobile Web users will do anything and everything desktop users will do if its presented in a usable way.Brad Frost

Mobile Web: Customers BehaviorOverloadedToo expensive Limited know howof businesses have a mobile friendly website35%

Not having a mobile website is like closing your store 1 day each week. Google

Store sales not influenced by the Web

Store sales influenced by the WebWeb Sales

Mobile SalesBillion BillionTrillionTrillion

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1.7Web: Customers BehaviorSource: http://www.technologyreview.com/featuredstory/522706/the-shopping-decision-tree/

At the store

Web: Customers Behavior

Browsing or Buying?

Sale guy or more check on mobile

Buy at the store

Buy online

Showrooming

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ROPOCustomer wants toSee the product61%

No delivery &instantaneity50%

Touch & feel the product49%

Merchantadvices47%

Testing45%

ROPOResearch Online - Purchase OfflineHow to face Showrooming?

Show where you areSet up exclusive instore offersProximityGive them the information they need

What & Where? Local search1.5 billion humans will do searches using geolocation2014

85%81% called the business 44%Local Search

of smartphone users already did a local search on their deviceof them, acted after this search27%visited the business

Local SearchInformationLocalisationBuy

Local SearchFor a local merchant Ecommerce website is not the keyComplexityTime consuming

Local SearchFor a local merchant Ecommerce website is not the key

Offline & Online are now COMPLIMENTARYBelieve in the cross canal approach.

local business will beat online. (IBM)

So Go Social Local and Mobile!In 5 years

Location-based services

Thank you!diego@tagtagcity.comwww.tagtagcity.com