marketing team organizational structures

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MARKETING TEAM ORG STRUCTURE EXAMPLES

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DEMAND GEN AND CONTENT FOCUSED ORG

VP Demand Gen

VP Brand & Communications

Communications Manager

(PR/AR)

Content Marketing Manager

(Editor/Writer/TOFU)

Marketing Automation Manager

(MOPS, analytics)

Campaign Manager(Events, product and sales

alignment)

Acquisition Manager(Paid, marketing pipeline, and

analytics)

VP ProductMarketing

Product Marketing Manager

(Launches, Use Cases, and Sales Enablement)

Director of Sales Enablement

(Sales alignment, Selling)

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PERFORMANCE MARKETING FOCUSED ORG

VP Performance Marketing

Enterprise Manager(Campaigns, MOFU)

Mid-Market Manager(Campaigns, MOFU)

Marketing Automation Manager

(MOPS, analytics)

Creative Director(Analytics & Website)

Content Marketing Manager

(Editor/Writer/TOFU)

VP Brand & Communications

Communications Manager

(PR/AR)

Events Manager

VP ProductMarketing

Product Marketing Manager

(Launches, Use Cases, and Sales Enablement)

Director of Sales Enablement

(Sales alignment, Selling)

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CHANNEL MARKETING FOCUSED

VP DemandGen

Inbound Marketing Manager

(Campaigns, Paid)

Channel Marketing Manager

(Campaigns, Paid)

Field Marketing Manager

(Sales alignment, events, campaigns)

Marketing Automation Manager

(MOPS, analytics)

MD Team

VP ProductMarketing

Product Marketing Manager

(Launches, Use Cases, and Sales Enablement)

Director of Sales Enablement

(Sales alignment, Selling)

VP Brand & Communications

Communications Manager

(PR/AR)

Content Marketing Manager

(Editor/Writer/TOFU)

Graphic Designer(Design for all content)

Campaign Manager(Project management of

brand campaigns)