marketing team organizational structures
TRANSCRIPT
Proprietary and Confidential ©2016 OpenView Investments, LLC. All Rights Reserved 1
MARKETING TEAM ORG STRUCTURE EXAMPLES
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DEMAND GEN AND CONTENT FOCUSED ORG
VP Demand Gen
VP Brand & Communications
Communications Manager
(PR/AR)
Content Marketing Manager
(Editor/Writer/TOFU)
Marketing Automation Manager
(MOPS, analytics)
Campaign Manager(Events, product and sales
alignment)
Acquisition Manager(Paid, marketing pipeline, and
analytics)
VP ProductMarketing
Product Marketing Manager
(Launches, Use Cases, and Sales Enablement)
Director of Sales Enablement
(Sales alignment, Selling)
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PERFORMANCE MARKETING FOCUSED ORG
VP Performance Marketing
Enterprise Manager(Campaigns, MOFU)
Mid-Market Manager(Campaigns, MOFU)
Marketing Automation Manager
(MOPS, analytics)
Creative Director(Analytics & Website)
Content Marketing Manager
(Editor/Writer/TOFU)
VP Brand & Communications
Communications Manager
(PR/AR)
Events Manager
VP ProductMarketing
Product Marketing Manager
(Launches, Use Cases, and Sales Enablement)
Director of Sales Enablement
(Sales alignment, Selling)
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CHANNEL MARKETING FOCUSED
VP DemandGen
Inbound Marketing Manager
(Campaigns, Paid)
Channel Marketing Manager
(Campaigns, Paid)
Field Marketing Manager
(Sales alignment, events, campaigns)
Marketing Automation Manager
(MOPS, analytics)
MD Team
VP ProductMarketing
Product Marketing Manager
(Launches, Use Cases, and Sales Enablement)
Director of Sales Enablement
(Sales alignment, Selling)
VP Brand & Communications
Communications Manager
(PR/AR)
Content Marketing Manager
(Editor/Writer/TOFU)
Graphic Designer(Design for all content)
Campaign Manager(Project management of
brand campaigns)