marketing rethink

RETHINK© Tilly Pick, 2015

marketing

DISCLAIMER: This summary is for general information and use only. By publishing this summary, I am not endorsing, supporting, representing or guaranteeing the truthfulness, accuracy or reliability of any of the perspectives presented and expressly disclaim any and all liability and responsibility for any action or decision made in reliance on the information presented. All photography is sourced and attributed to its IP owner(s) whenever possible. Updated February 26, 2015.

The labor of marketing is exciting and unnerving. Always. Here are some insightful perspectives from a diverse group of marketers to help you stay current about how you create value in your work. For your customers. Investors. Employees. And, the community.

@tillypick

We live in a worldwith more and more information and less

and less meaning.Thomas Wendt,

Surrounding Signifiers

Photo by themominitiative.com

We are so tethered by showing the world what we are doing.

Victor Lee, Hasbro

Photo by darkroom.baltimoresun.com

Fan culture,social cultureis gift culture.

You give with noexpectation of

immediate reward.

Nancy Baym,Microsoft

Photo by popinjay321.wordpress.com

We are in ahighly participatoryattention-deficit age.

Jim Speros, Fidelity

Photo by Teresa Bodwell, teresawithnoh.com

The world onlyseems interesting intiny morsels of information.

Seth Miller, Miller Systems

Photo by hometrendesign.com

A clear missionmakes new technologydecisions easier. Stacey Howe, New Balance

We know the cost of experimenting.The cost of not experimenting

is much higher.

Perry Hewitt,Harvard University

Photo by Kavakava Architects

Opennessleads to inventivenessleads to usefulness.

Linda Boff, GE

Photo Jens Herrmann and Erik Hehrmann, jenriks.de

Most people thinkcustomer service beginsthe moment you screw up.It should start when someone first expresses interest.

Chris Brogan,Human Business Works

Photo by sethdwallpapers.com

We’re in a periodof convergence

of science and math

Larry Weber, Racepoint Group

in support ofthe customer serviceexperience.

Photo by pacc-ucc.org

Content is not the new currency. It is not scarce. A customer who gives a damn is the new currency.

Dave Wieneke,ISITE Design

Photo by imgur.com

The best source of inspirationis the consumer community.

Keep listening. Do less talking.

David Oksman, Life is Good

Photo by Aimee Cavenecia, sundayisforlovers.wordpress.com

Look at social media outcomes not for the number but for the

meaning.

Richard Ng,Edelman Digital

Photo by 40somethingandrising.com

Build-to-learnis the best way to do research.

Prototypesare the new storyboards.

Aman Govil, GooglePhoto by furnishgreen.com

Digitalis fundamentally

about bringing uscloser together.

Shiv Singh,PepsiCo Beverages

Digital campaignsfail 98 out of 100 times. That is not goodfor the brand. It is not good for marketing.

Marty St. George, JetBlue Airways

Photo by asparkstarts.com

Mobile is now the 1st screen. It is no longer the 3rd screen.

John Caron, Catalina

Photo by bubblews.com

Mobile amplifiesthe importance

of permission marketing.

People will not tolerate push and unsolicited marketing on their smartphones.

Molly Plozay, First Data

Photo by torange.us

Photo by Blaise Reymondin

Marketing is increasingly going to become part of the fabric of the entire organization.

Dharmesh Shah, HubSpot

We share thingsthat are beautiful.Make your marketing contentbeautiful so people want to share it.

Joe Chernov, Kinvey

Photo by windowboxcontest.com

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