Digital Marketing:It’s Time to Rethink Your Marketing

By: Ryan Shelley

Digital MarketingMarketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets, TV and game consoles to engage with an audience. A large component of Digital marketing is Digital Brand Engagement.

Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc.

Inbound Methodology & Digital Marketing

New School vs Old School

Why inbound works.

Consumers have learned to ignore the noise. We have more and more control over what we want to see and what we want to avoid.

• 44% of direct mail is never opened. That's a waste of time, postage and paper.

• 86% of people skip through television commercials.

• 84% of 25 to 34 year olds have clicked out of a website because of an "irrelevant or intrusive ad."

• The cost per lead in outbound marketing is more than for inbound marketing.

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Power Of Digital MediaDigital Marketing using the Inbound method focuses on earning, not buying, a person's attention.

This is done through social media and engaging content, such as blogs, podcasts and white papers.

This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product.

So it costs less and has better a ROI.

Digital Marketing:It’s Time to Rethink Your Marketing

By: Ryan Shelley