marketing plan for a new business . gulmo.. garden service
Post on 12-Apr-2017
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GULMO is going to start their business with
Experienced Gardener
Skilled designer and workers
GULMO is not only going to provide products and service via physical outlets
But also online shopping service www.gulmoonline.com
GULMO is going to provide
Soil FertilizerPesticideHome Delivery ConsultancyInstallation Maintenance Plant
Company Profile
Located in Savar Dhaka, Established 18th July 2016
60% owners equity40% long term debt
COMPANY PROFILE COMPANY PROFILE PRODUCT PROFILEPRICING STRATEGY SEGMENTATION and TARGETING PROMOTIONAL STRATEGY
The mission of GULMO gardening service is to provide high quality gardening service for residential and corporate (restaurant). We will endeavor to attract and maintain our customer by providing service in best way that will exceed their expectation.The vision of GULMO to be a market leader with maximum market share, by expanding business coverage more area of Bangladesh within 2030.Mission Vision
Segmentation and Targeting
.SEGMENTATION AND TERGETING
COMPANY PROFILE PRODUCT PROFILEPRICING STRATEGY SEGMENTATION and TARGETING PROMOTIONAL STRATEGY
.SEGMENTATION AND TERGETING
Product Profile
Product mission & vision:
We plant happiness
PRODUCT PROFILE COMPANY PROFILE PRODUCT PROFILEPRICING STRATEGY SEGMENTATION and TARGETING PROMOTIONAL STRATEGY
OFFERED PACKGES Home decor packagesGate gardening packagesRooftop packagesRooftop pleasantRooftop classicElementary packagesRooftop GrandeePACKAGES PRODUCTPOSITIONLIFE CYCLE
Home decor packages
Gate gardening packages
Rooftop packagesRooftop pleasant
Rooftop packagesRooftop classic
Rooftop grandee
Rooftop packages
OFFERED PRODUCTS PACKAGES PRODUCTPOSITIONLIFE CYCLEFlowersFruitsHerbsVegetablesPremiumRegularNativeForeign
OFFERED PRODUCTS PACKAGES PRODUCTPOSITIONLIFE CYCLE
PRODUCT POSITION IN MARKET
PACKAGES PRODUCTPOSITIONLIFE CYCLE
TARGET MARKET SELECTION PROCESS
PRODUCT LIFE CYCLE PACKAGES PRODUCTPOSITIONLIFE CYCLE
PRODUCT LIFE CYCLE
Initial Price setup-Marketing objectivesMarket demandPrice demand relationship- Cost of production
Pricing Strategy
PRICING STRATEGY Cost Base Pricing Value Base PricingCOMPANY PROFILE PRODUCT PROFILEPRICING STRATEGY SEGMENTATION and TARGETING PROMOTIONAL STRATEGY
Price Adjustment Strategy Seasonal discount (April May ) 25% -30%Psychological pricing get any 3 packages on 30% -50% offPromotional price- Free installation and maintenance service for 9 monthsDifferentiated pricing different packages for different customer segment with different price range
Promotional Strategy
B2CB2BPROMOTIONAL STRATEGY COMPANY PROFILE PRODUCT PROFILEPRICING STRATEGY SEGMENTATION and TARGETING PROMOTIONAL STRATEGY
PROMOTIONAL STRATEGY ATL TTLBTL
Radio:
PROMOTIONAL STRATEGY ATL TTLBTLPrint MediaProthom Alo Daily starFinancial Express
PROMOTIONAL STRATEGY ATL TTLBTLBill Boards:
PROMOTIONAL STRATEGY ATL TTLBTLSocial Media:Campaign:When? July-AugustWhere? School, Collages and UniversitiesWhat? Awareness planting plantsMaintenance different use and advantage of different plans
PROMOTIONAL STRATEGY ATL TTLBTLBTLDirect MarketingE-mailBushier
Massage for the advertisement
Corporate Rainy SeasonWinter Why wasting money on interior, make your place pleasent and eco friendly with GULMO.Normal
Problem Identification
Dont have enough capitalLess experience in Gardening sector than the compactorMarket shareThreat form the rivals
Recommendation
1. New strategies for sustain in the market
Lowing the price of the packages24 hours customer careCombo packages offering - 3 Packages in relevant costLess depredation on loan or debt
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