PowerPoint Presentation

GULMO is going to start their business with

Experienced Gardener

Skilled designer and workers

GULMO is not only going to provide products and service via physical outlets

But also online shopping service www.gulmoonline.com

GULMO is going to provide

Soil FertilizerPesticideHome Delivery ConsultancyInstallation Maintenance Plant

Company Profile

Located in Savar Dhaka, Established 18th July 2016

60% owners equity40% long term debt

COMPANY PROFILE COMPANY PROFILE PRODUCT PROFILEPRICING STRATEGY SEGMENTATION and TARGETING PROMOTIONAL STRATEGY

The mission of GULMO gardening service is to provide high quality gardening service for residential and corporate (restaurant). We will endeavor to attract and maintain our customer by providing service in best way that will exceed their expectation.The vision of GULMO to be a market leader with maximum market share, by expanding business coverage more area of Bangladesh within 2030.Mission Vision

Segmentation and Targeting

.SEGMENTATION AND TERGETING

COMPANY PROFILE PRODUCT PROFILEPRICING STRATEGY SEGMENTATION and TARGETING PROMOTIONAL STRATEGY

.SEGMENTATION AND TERGETING

Product Profile

Product mission & vision:

We plant happiness

PRODUCT PROFILE COMPANY PROFILE PRODUCT PROFILEPRICING STRATEGY SEGMENTATION and TARGETING PROMOTIONAL STRATEGY

OFFERED PACKGES Home decor packagesGate gardening packagesRooftop packagesRooftop pleasantRooftop classicElementary packagesRooftop GrandeePACKAGES PRODUCTPOSITIONLIFE CYCLE

Home decor packages

Gate gardening packages

Rooftop packagesRooftop pleasant

Rooftop packagesRooftop classic

Rooftop grandee

Rooftop packages

OFFERED PRODUCTS PACKAGES PRODUCTPOSITIONLIFE CYCLEFlowersFruitsHerbsVegetablesPremiumRegularNativeForeign

OFFERED PRODUCTS PACKAGES PRODUCTPOSITIONLIFE CYCLE

PRODUCT POSITION IN MARKET

PACKAGES PRODUCTPOSITIONLIFE CYCLE

TARGET MARKET SELECTION PROCESS

PRODUCT LIFE CYCLE PACKAGES PRODUCTPOSITIONLIFE CYCLE

PRODUCT LIFE CYCLE

Initial Price setup-Marketing objectivesMarket demandPrice demand relationship- Cost of production

Pricing Strategy

PRICING STRATEGY Cost Base Pricing Value Base PricingCOMPANY PROFILE PRODUCT PROFILEPRICING STRATEGY SEGMENTATION and TARGETING PROMOTIONAL STRATEGY

Price Adjustment Strategy Seasonal discount (April May ) 25% -30%Psychological pricing get any 3 packages on 30% -50% offPromotional price- Free installation and maintenance service for 9 monthsDifferentiated pricing different packages for different customer segment with different price range

Promotional Strategy

B2CB2BPROMOTIONAL STRATEGY COMPANY PROFILE PRODUCT PROFILEPRICING STRATEGY SEGMENTATION and TARGETING PROMOTIONAL STRATEGY

PROMOTIONAL STRATEGY ATL TTLBTL

Radio:

PROMOTIONAL STRATEGY ATL TTLBTLPrint MediaProthom Alo Daily starFinancial Express

PROMOTIONAL STRATEGY ATL TTLBTLBill Boards:

PROMOTIONAL STRATEGY ATL TTLBTLSocial Media:Campaign:When? July-AugustWhere? School, Collages and UniversitiesWhat? Awareness planting plantsMaintenance different use and advantage of different plans

PROMOTIONAL STRATEGY ATL TTLBTLBTLDirect MarketingE-mailBushier

Massage for the advertisement

Corporate Rainy SeasonWinter Why wasting money on interior, make your place pleasent and eco friendly with GULMO.Normal

Problem Identification

Dont have enough capitalLess experience in Gardening sector than the compactorMarket shareThreat form the rivals

Recommendation

1. New strategies for sustain in the market

Lowing the price of the packages24 hours customer careCombo packages offering - 3 Packages in relevant costLess depredation on loan or debt