marketing on china's professional networking sites wealink.com

China’s online business networks for marketing: Wealink.com

By Sampi Marketing

China’s Top Business Social Networking Websites

Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com0

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400

500

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1000 926

369

98 8426

Most active networks (daily users)N

umbe

r of d

aily

use

rs (t

hous

and)

2014 iResearch

China’s Top Business Social Networking Websites

Dajie.com Tianji.com Renhe.cn Wealink.com Ushi.com -

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

30,000,000

20,000,000

7,000,000 5,000,000

1,200,000

Total number of registered usersN

umbe

r of r

egis

tere

d us

ers

Companies own numbers

Sites general profile

• Largest• Lower level

professionals

Dajie

• 2nd largest• White collar

Tianji

• 3rd largest• White collar

& VIP

Renhe

• Very active• Only for

recruiting

Wealink

• Relatively small

• White collar

Ushi

Features

• 7 million registered users• Active: ~370,000 daily users• Almost full access without registering• Entirely for job seekers and recruiters• 90% of ads are from recruiters and

recruiting companies• Mobile app

Home page

All about recruiting

Recruiters can verifytheir profiles

90% of ads are jobsrelated

Company search

Company search isgeared towardsjob seekers

Company page

Vacancies

Company ratings

Salaries and benefitsinfo

Location

Summary

Size• 7 million registered users and millions of unregistered users

Audience profile• Job seekers and recruiters

Marketing value• Only for companies that are recruiting

Drawback• 100% geared towards recruiting, no quality profiles

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