marketing on china's professional networking sites wealink.com
TRANSCRIPT
China’s online business networks for marketing: Wealink.com
By Sampi Marketing
China’s Top Business Social Networking Websites
Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com0
100
200
300
400
500
600
700
800
900
1000 926
369
98 8426
Most active networks (daily users)N
umbe
r of d
aily
use
rs (t
hous
and)
2014 iResearch
China’s Top Business Social Networking Websites
Dajie.com Tianji.com Renhe.cn Wealink.com Ushi.com -
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
30,000,000
20,000,000
7,000,000 5,000,000
1,200,000
Total number of registered usersN
umbe
r of r
egis
tere
d us
ers
Companies own numbers
Sites general profile
• Largest• Lower level
professionals
Dajie
• 2nd largest• White collar
Tianji
• 3rd largest• White collar
& VIP
Renhe
• Very active• Only for
recruiting
Wealink
• Relatively small
• White collar
Ushi
Features
• 7 million registered users• Active: ~370,000 daily users• Almost full access without registering• Entirely for job seekers and recruiters• 90% of ads are from recruiters and
recruiting companies• Mobile app
Home page
All about recruiting
Recruiters can verifytheir profiles
90% of ads are jobsrelated
Company search
Company search isgeared towardsjob seekers
Company page
Vacancies
Company ratings
Salaries and benefitsinfo
Location
Summary
Size• 7 million registered users and millions of unregistered users
Audience profile• Job seekers and recruiters
Marketing value• Only for companies that are recruiting
Drawback• 100% geared towards recruiting, no quality profiles