marketing on a budget for retso 2011

@amyoutloud

MARKETING ON A BUDGET

Amy Smythe Harris• Broker Associates, GRI, CRS, E-Pro,

GREEN,SFR, TRLP• HAR & TAR Instructor/Train the Trainer-6

years• HAR Director 2009 & 2011• NextGen Advisory Group• TAR Professional Development &

Professional Standards 2009 & Technology for 2010

• TAR Technology Chair for 2011• NAR Communications Committee for 2010

& 2011• NAR YPN 2010• WCR Montgomery Co. Tech. Chair

Objectives

• Agents to identify areas of marketing that are the best ROI

• Marketing yourself• Marketing your listings• How to incorporate more cost-efficient

ideas into their prospecting/marketing plans

Marketing Yourself

• What you are doing now to market or prospect for biz?

• What are costs?• Where are your leads coming from?

Old School Marketing Yourself

• Shopping Carts• Billboards• Flyers• Chamber of Commerce/Networking • Church bulletins• Newspapers

It’s Time to Update

• Elance.com or @ryanzundell• Get a domain name• Shift into Social Media mentality• What is your niche/passion?

New School Marketing You

• Facebook • Facebook Biz Pages• FB Ads• Twitter• Blog• QR codes• Youtube- Bio Video of you• Yelp & Foursquare

Resources for Marketing YOU

• FB Biz Page- Mike Mueller & Pixelcoaching.com

• Wordpress.com • QR codes – vyoo.it, toor.me,

mobilecardcast.com, ooprint, QR reader & clickbrix.com

• Vimeo.com/Eyejot.com/Animoto.com• Twitter

FB Biz Page

Wordpress

• www.phoenixrealestateguy.com/• http://clarkcountyrealestateguide.com/• http://www.augustagaliving.com/

QR Codes

• Listings• Mobile sites• Scan to contact

Videos to Market YOU• Video for blogging-vimeo.com• Video email using eyejot.com• Skype or Facetime• Video biz card

Twitter to Prospect• Hootsuite.com• Socialoomph.com• Socialmadesimple.com• Roost.com

Marketing for Listings

Getting Listings

• Keynote• Issuu.com• Authorstream.com• Animoto• Youtube

Marketing your Listing

• Youtube video of home• Virtual tour • Toor.me• Single property sites-

homefinder.com• Zillow• Realtor.com

Marketing your Listing

• Twitter• Postlets.com• Facebook.com/marketplace• easyVT• Blog• Qwiki• Foursquare

Marketing your Listing

• IVR-

ifbyphone.com

www.call-center-tech.com

www.easyivr.com

What would you do?

• With $100/month budget?• With a $50/month budget?• With no extra $ b/c you have to buy

Starbucks!

Q&A Time

facebook.com/amysmytheharrisfacebook.com/amysmytheharris

Box.net/amysmytheharrisBox.net/amysmytheharris