marketing on a budget for retso 2011
TRANSCRIPT
@amyoutloud
MARKETING ON A BUDGET
Amy Smythe Harris• Broker Associates, GRI, CRS, E-Pro,
GREEN,SFR, TRLP• HAR & TAR Instructor/Train the Trainer-6
years• HAR Director 2009 & 2011• NextGen Advisory Group• TAR Professional Development &
Professional Standards 2009 & Technology for 2010
• TAR Technology Chair for 2011• NAR Communications Committee for 2010
& 2011• NAR YPN 2010• WCR Montgomery Co. Tech. Chair
Objectives
• Agents to identify areas of marketing that are the best ROI
• Marketing yourself• Marketing your listings• How to incorporate more cost-efficient
ideas into their prospecting/marketing plans
Marketing Yourself
• What you are doing now to market or prospect for biz?
• What are costs?• Where are your leads coming from?
Old School Marketing Yourself
• Shopping Carts• Billboards• Flyers• Chamber of Commerce/Networking • Church bulletins• Newspapers
It’s Time to Update
• Elance.com or @ryanzundell• Get a domain name• Shift into Social Media mentality• What is your niche/passion?
New School Marketing You
• Facebook • Facebook Biz Pages• FB Ads• Twitter• Blog• QR codes• Youtube- Bio Video of you• Yelp & Foursquare
Resources for Marketing YOU
• FB Biz Page- Mike Mueller & Pixelcoaching.com
• Wordpress.com • QR codes – vyoo.it, toor.me,
mobilecardcast.com, ooprint, QR reader & clickbrix.com
• Vimeo.com/Eyejot.com/Animoto.com• Twitter
FB Biz Page
Wordpress
• www.phoenixrealestateguy.com/• http://clarkcountyrealestateguide.com/• http://www.augustagaliving.com/
QR Codes
• Listings• Mobile sites• Scan to contact
Videos to Market YOU• Video for blogging-vimeo.com• Video email using eyejot.com• Skype or Facetime• Video biz card
Twitter to Prospect• Hootsuite.com• Socialoomph.com• Socialmadesimple.com• Roost.com
Marketing for Listings
Getting Listings
• Keynote• Issuu.com• Authorstream.com• Animoto• Youtube
Marketing your Listing
• Youtube video of home• Virtual tour • Toor.me• Single property sites-
homefinder.com• Zillow• Realtor.com
Marketing your Listing
• Twitter• Postlets.com• Facebook.com/marketplace• easyVT• Blog• Qwiki• Foursquare
Marketing your Listing
• IVR-
ifbyphone.com
www.call-center-tech.com
www.easyivr.com
What would you do?
• With $100/month budget?• With a $50/month budget?• With no extra $ b/c you have to buy
Starbucks!
Q&A Time
facebook.com/amysmytheharrisfacebook.com/amysmytheharris
Box.net/amysmytheharrisBox.net/amysmytheharris