marketing is what we do
Post on 13-Nov-2014
686 Views
Preview:
DESCRIPTION
TRANSCRIPT
Marketing is What We Do
Ruth BurrLead SEOSEOmoz
@ruthburr
Quick Audience Poll
@ruthburr
Don’t Make Me Yell “Show Me the Money”
@ruthburr
What Does Grandma Think You Do?
Image Source@ruthburr
It’s Called “Marketing.”
@ruthburr
It’s Called Marketing
“Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.” - http://en.wikipedia.org/wiki/Marketing
@ruthburr
Remember This?
@ruthburr
How About This?
@ruthburr
From 2005!
Poor choice in naming, Mr. and Mrs. Doll.
Everybody Loves Panda!
@ruthburr
I mean look at this guy.
How Google Makes Money
@ruthburr
Why Building Links is Important
@ruthburr Image Source
Why Building Content is Important
@ruthburr Image Source
Why Not Being Spammy is Important
@ruthburr Image Source
Why Google Loves Brands
@ruthburr
™
Inbound Marketing Metrics
• Engagement• Share of Voice• Revenue/Sales/Leads• LTV• Multi-touch attribution• Repeat traffic and customers
@ruthburr
What’s Your Secret?
Eat less. Exercise more.
@ruthburr
SEO Tactics That Never Stop Working
@ruthburr
Talk About Your Stuff In the Language People Use to Search
Image Source@ruthburr
“chocolate cupcake” “mini cocoa cake”
NOT
Make Sure Robots Can Crawl & Parse Your Site
@ruthburr Image Source
Create Good Stuff People Want & Encourage Sharing
@ruthburr
I’M BLOGGING THIS
Build Relationships that Build Links that Drive Traffic
@ruthburrImage Source
Make Sure Users Get What They Want/Expect
@ruthburrImage Source
Thank You!
Ruth BurrLead SEOSEOmoz
@ruthburr
top related