marketing and more

Raghavendra P Hunasgi © Raghav

Marketing Thoughts, Concepts & Stories for a New Generation of Marketers

Orientation Program for Class of 2012 MBA @ NHEI

© Raghavendra Hunasgi

Thanks for Viewing!

This presentation was originally designed in August 2012(for Orientation Program for Class of

2012 MBA @ NHEI). All the views and opinions expressed in this presentation belong to

author and have no relation to his employer.

You can find me on:

Facebook: https://www.facebook.com/pranesh.raghavendra LinkedIn: http://in.linkedin.com/in/hraghavendra Blog: http://nimeeihg.blogspot.com/ Twitter: raghav0711 Gtalk: pranesh.Raghvendra@gmail.com Book:

3

One of then most difficult phases in a

B-school for students is to choose the

specialization that would eventually

shape their career

Facts and Myths you must know about

marketing

5

Different type’s of Marketing.

Digital

Traditional

Before we go any further

to discuss and understand

about Marketing. Did you

know Steve job was one of

the best marketers of our

times?

I am sure you have seen

him launch iPhone or iPad,

but have you seen the first

marketing commercial he

created for Apple in 1984?

Take a look at this video:

Now let’s take a look at what is MKTG?

Marketing is

Changing

from MASS targeting

to individual relationships

from tools that interrupt

to tools that engage

As a Marketer you should

be prepared to evolve

My marketing evolution…

2002 2006 2010

My Marketing Job Description

What does your dad do?

He does marketing

What does that mean? I’m not sure…he works a lot on his

computer and plays lots of games and travels so many

countries. I guess he has fun.

Well, not exactly…

Content

Marketing

PLAN

CREATE Write

Review

Revise

Approve

Publish Store

Delivery

Display

GOVERN Maintain

Measure

Source: Content Strategy and the Future of Marketing, Kristina Halvorson, Brain Matters

Partner Collaboration

Analyze and Optimize

Reading Blogs

Publishing Blog Content

Social Networking

Take a look at how Marketers are touching the

world today?

A P&G video for Olympics

Marketing as career option Salary, roles, responsibilities and road

ahead........

Options in Marketing

AR PR

SMM

Branding

Advertisement

SEM

Sales

Enblmnt

How do salaries in Marketing look like?

Before we conclude let’s watch this

video to see how marketing creates

impacts and touches our lives:

© Raghav

Anything else you

would want to know

about MKTG?

Questions? Write to me

pranesh.raghavendra@gmail.com

Photo: http://www.flickr.com/photos/oberazzi/318947873/ © Raghav

© Raghav

Thank You