market nutrition program in the philippines

MARKETING NUTRITION

PROGRAM IN THE PHILIPPINES

DEFINITION OF TERMS

• MARKET – ENGAGE IN THE COMMERCIAL PROMOTION, SALE, OR

DISTRIBUTION OF;

• NUTRITION – THE ORGANIC PROCESS OF NOURISHING OR BEING

NOURISHED; THE PROCESSES BY WHICH AN ORGANISM

ASSIMILATES FOOD AND USES IT FOR GROWTH ANF

MAINTENANCE

• PROGRAM – A SYSTEM OF SERVICES, OPPORTUNITIES, OR

PROJECTS, USUALLY DESIGNED TO MEET A SOCIAL NEED

ADVERTISING AND

PROMOTION

IS BRINGING A

SERVICE TO THE

ATTENTION AND

PROMOTION OF

POTENTIAL

CLIENT

LEVELS OF PROMOTIO

N

PROCEDURE IN MARKETING NUTRITION PROGRAM/SERVICES

FROM PROBLEM TO RESEARCH

FROM RESEARCH TO PLAN

FROM PLAN TO EXECUTION

TIPS IN MARKETING NUTRITION PROGRAMS/SERVICES

1. WHAT TARGET MARKETS ARE YOU

TRYING TO REACH WITH YOUR ADS?

2. WHAT WOULD YOU LIKE EACH TARGET

MARKET TO THINK AND PERCEIVE ABOUT

YOUR PRODUCTS (THIS SHOULD BE IN TERMS

OF BENEFITS TO THEM)? REALIZE THAT EACH

TARGET MARKET MIGHT BE DIFFERENT.

3. HOW CAN YOU GET THAT TARGET

MARKET TO THINK AND PERCEIVE THAT,

THAT IS, WHAT MESSAGE DO YOU NEED

TO CONVEY?

4. WHAT COMMUNICATIONS MEDIA

DOES THAT TARGET MARKET SEE OR

PREFER THE MOST? CONSIDER TV,

RADIO, NEWSPAPERS, CLASSIFIEDS,

DISPLAYS/SIGNS, POSTERS, WORD OF

MOUTH, DIRECT MAIL, SPECIAL EVENTS,

BROCHURES, ETC.

5. WHO WILL COMMUNICATE THE

MESSAGES IN THE MOST APPROPRIATE

MEDIA TO THAT TARGET MARKET.

QUALITIES OF A GOOD ADVERTISER/PROMOTER

STRONG

INTERPERSONAL

COMMUNICATION

SKILLS

PERSUASIVE

ADAPTABLE AND

FLEXIBLE

ATTENTIVE TO DETAIL

MAJOR METHODS OF MARKETING NUTRITION PROGRAMS/SERVICES

NETWORKING

BROCHURES OR FLYERS

DIRECT MAIL

MAGAZINES

BOOKS

NEWSPAPER

POSTERS/BULLETINS

RADIO ANNOUNCEMENTS

TELEVISION ADS

WEB PAGES

TELEMARKETING

SPECIAL EVENTS