market nutrition program in the philippines

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MARKETING NUTRITION PROGRAM IN THE PHILIPPINES

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Marketing Nutrition.

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Page 1: Market nutrition program in the philippines

MARKETING NUTRITION

PROGRAM IN THE PHILIPPINES

Page 2: Market nutrition program in the philippines

DEFINITION OF TERMS

• MARKET – ENGAGE IN THE COMMERCIAL PROMOTION, SALE, OR

DISTRIBUTION OF;

• NUTRITION – THE ORGANIC PROCESS OF NOURISHING OR BEING

NOURISHED; THE PROCESSES BY WHICH AN ORGANISM

ASSIMILATES FOOD AND USES IT FOR GROWTH ANF

MAINTENANCE

• PROGRAM – A SYSTEM OF SERVICES, OPPORTUNITIES, OR

PROJECTS, USUALLY DESIGNED TO MEET A SOCIAL NEED

Page 3: Market nutrition program in the philippines

ADVERTISING AND

PROMOTION

IS BRINGING A

SERVICE TO THE

ATTENTION AND

PROMOTION OF

POTENTIAL

CLIENT

Page 4: Market nutrition program in the philippines

LEVELS OF PROMOTIO

N

Page 5: Market nutrition program in the philippines

PROCEDURE IN MARKETING NUTRITION PROGRAM/SERVICES

FROM PROBLEM TO RESEARCH

FROM RESEARCH TO PLAN

FROM PLAN TO EXECUTION

Page 6: Market nutrition program in the philippines

TIPS IN MARKETING NUTRITION PROGRAMS/SERVICES

1. WHAT TARGET MARKETS ARE YOU

TRYING TO REACH WITH YOUR ADS?

Page 7: Market nutrition program in the philippines

2. WHAT WOULD YOU LIKE EACH TARGET

MARKET TO THINK AND PERCEIVE ABOUT

YOUR PRODUCTS (THIS SHOULD BE IN TERMS

OF BENEFITS TO THEM)? REALIZE THAT EACH

TARGET MARKET MIGHT BE DIFFERENT.

Page 8: Market nutrition program in the philippines

3. HOW CAN YOU GET THAT TARGET

MARKET TO THINK AND PERCEIVE THAT,

THAT IS, WHAT MESSAGE DO YOU NEED

TO CONVEY?

Page 9: Market nutrition program in the philippines

4. WHAT COMMUNICATIONS MEDIA

DOES THAT TARGET MARKET SEE OR

PREFER THE MOST? CONSIDER TV,

RADIO, NEWSPAPERS, CLASSIFIEDS,

DISPLAYS/SIGNS, POSTERS, WORD OF

MOUTH, DIRECT MAIL, SPECIAL EVENTS,

BROCHURES, ETC.

Page 10: Market nutrition program in the philippines

5. WHO WILL COMMUNICATE THE

MESSAGES IN THE MOST APPROPRIATE

MEDIA TO THAT TARGET MARKET.

Page 11: Market nutrition program in the philippines

QUALITIES OF A GOOD ADVERTISER/PROMOTER

STRONG

INTERPERSONAL

COMMUNICATION

SKILLS

PERSUASIVE

ADAPTABLE AND

FLEXIBLE

ATTENTIVE TO DETAIL

Page 12: Market nutrition program in the philippines

MAJOR METHODS OF MARKETING NUTRITION PROGRAMS/SERVICES

NETWORKING

BROCHURES OR FLYERS

DIRECT MAIL

MAGAZINES

BOOKS

NEWSPAPER

Page 13: Market nutrition program in the philippines

POSTERS/BULLETINS

RADIO ANNOUNCEMENTS

TELEVISION ADS

WEB PAGES

TELEMARKETING

SPECIAL EVENTS