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mark a greenfield

Join the ConversationSocial Media in Higher Education

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Defining Social Media

spaces on the internet where people came to exchange content

Dialogue, not Monologue

Marketing 2.0

Million dollar TV ads are no longer the king influencer of purchase intent

People referring products and services via social media tools are the new king

Trust is in the Network

According to Forrester Research (2007), when it comes to trust, consumer generated media consistently outranks professional sources.

“The arrival of the Net Generation means

that many of marketing’s fundamental tenets

must change”

United Breaks Guitars

Why Social Media Matters

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

What social media resources do they use?

Facebook 74%YouTube 59%MySpace 33%None 9%Twitter 8%

2010 E-Expectations Survey

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

Should colleges create a presence on social networks or communities to promote their programs?

Yes 74%

No 23%

Don’t know 3%

2010 E-Expectations Survey

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

Should colleges create their own private social networks?

Yes 76%

No 22%

Don’t know 2%

2010 E-Expectations Survey

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

80% are looking for both official and unofficial content

2010 E-Expectations Survey

New Study Finds Correlation Between Social Media and Financial Success

332,715

7,929,455

#hesmroi

hesmroi.pbworks.com

Strategies

Four Keys to Social Media Success

Four Keys to Social Media Success

1. Authenticity

Four Keys to Social Media Success

1. Authenticity

2. Transparency

don’t just work on your brand

work on your reputation

Four Keys to Social Media Success

1. Authenticity

2. Transparency

3. Cede control

Four Keys to Social Media Success

1. Authenticity

2. Transparency

3. Cede control

4. Integrity

know what problem you are trying to solve

focus on the relationshipsnot the technology

• People

• Objectives

• Strategy

• Technology

P.O.S.T.

policies and guidelines

Dooced

"getting fired for something you've written on your website"

My advice to you is BE YE NOT SO STUPID

Common sense is not so common

- Voltaire

if you delete a Facebook wall post

have you violated someone’s 1st amendment rights?

3 Types of Policies/Guidelines

1. Social Media Policies (legal)

2. Social Media Guidelines (best practices)

3. Community Policies

crisis planning

beware of the creepy treehouse

All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.

67% say it is ok for an admissions counselor they’ve been working with to connect with them through social media

2010 E-Expectations Survey

#hesmlaw

http://www.markgr.com/social-media-summit-i

Looking Forward

The Mobile Web

Mobil as the 7th mass media channel is as different from the Internet as TV is from radio

Concluding Thoughts

it’s not about your web siteit’s about your web presence

To be is to communicate - Mikhail Bakhtin

think contribute, not control

Thank You

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