making membership everyone’s business!

Making Membership Everyone’s Business!

Workshop Objectives

• Expand your ideas about who should be members of PTA

• Learn how PTA is relevant for each stakeholder group.

• Gather ideas for building your PTA membership… beyond the usual suspects!

Brainstorm Session…

• You will have 5 minutes at your tables to come up with as many PTA stakeholders as you can…

• Be creative…

• Be prepared to “defend” who is on your list!

Who should be members of PTA?

Getting Beyond the “Usual Suspects”

Is membership a “once-a-year/back-to-school”

campaign?

How can membership be year-round?

Whose “job” is membership?

How is membership a part of the following:

• PTA Treasurer

• PTA Program VP/Chair

• PTA Secretary

• PTA Advocacy VP/Chair

• PTA Board Member

• PTA Volunteer VP/Chair

• PTA Extension VP/Chair

What would happen if….

… Every PTA Member brought in one member?

What would happen if….

… Everyone saw PTA as the “go-to” organization to improve things for kids,

families, schools and communities?

PTA’s National Strategic Plan’s Membership Goal:

A 2% increase in membership.

What kind of membership goals

does your PTA have?

Suggested Membership Outreach Steps:

1. Identify and issue or target area– Membership is in decline– Lack of diversity in members– Relevance of PTA in your area

2. Assess your ability to change that issue or area\

– Capacity of your PTA– Ability to change– Lack of programming

Suggested Membership Outreach Steps:

3. Create solutions

4. Create action steps

5. Take ACTION!

6. Measure your progress

7. Evaluate successes or shortfalls

PTA has great resources to help you grow your membership…

• Membership Marketing Templates (in CD)

• Brochures and Posters• Reproducible materials• Staff support to states• Training modules• Advocacy materials• Programs like “Three for Me”• And more

Check with your state office and at www.pta.org

What will your next steps be?

Will you help to: Make Membership

Everyone’s Business?

Thank you for your participation.

1-800-307-4PTA (4782)www.pta.org