making linkedin fun and profitable

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Inspired U webinar featuring Michael Reynolds, President/CEO of SpinWeb – a professional website design, development and online marketing firm. LinkedIn is a vast network of business professionals with potential to help you and grow your business. However, you probably never log in, right? In this webinar you will learn some practical, specific techniques you can use to build a great profile, make the right connections, and get found more easily. After an hour with us, LinkedI n won't seem quite as boring!

TRANSCRIPT

www.compassionate-touch.org

Inspire U Webinar Series

Presented by

the Center for

Compassionate Touch LLC

Tuesday, January 25, 2011

Thursday, January 27, 2011

Michael Reynolds, SpinWebhttp://www.linkedin.com/in/mbreyno

Making LinkedIn Fun AND ProfitableOR

Why You Never Log Into LinkedIn!

Thursday, January 27, 2011

What is LinkedIn?

(According to LinkedIn)

Thursday, January 27, 2011

• Primarily a business network•Referral marketing•Virtual contact manager• PR platform• Event promotion platform• Storehouse of testimonials•Networked resume• Prospecting tool•Authority-builder

Thursday, January 27, 2011

Is the traditional resumé dead?

Thursday, January 27, 2011

Who Uses LinkedIn?

• Average age: 41• Average income: $109,703• Male: 64%• College grad: 80%• Business decision-maker: 49%

Data as of June 2008Source: @Plan (a service of The Nielsen Company)

Thursday, January 27, 2011

You will find people on LinkedIn that you will not find on Facebook or Twitter

Thursday, January 27, 2011

Who Can Benefit from LinkedIn?

• Job seekers• Sales professionals•Marketing professionals•Business owners•PR professionals•Professional speakers•Consultants

Thursday, January 27, 2011

Why you never log in• It’s boring• It’s not Facebook• Your friends are not on LinkedIn•No Farmville or Mafia Wars•No videos of cats playing the piano

Thursday, January 27, 2011

Getting Started - Your Profile

• Fill out completely• Post a clear photo• Use a relevant description• Link to your website

Thursday, January 27, 2011

StrengthenYour Profile

• Search for connections•Give/receive recommendations•Add applications• Import your blog• Join Groups

Thursday, January 27, 2011

Search for Connections

Thursday, January 27, 2011

Search for Connections

Thursday, January 27, 2011

Give and Receive Recommendations

Thursday, January 27, 2011

The more you write for others, the more

you will receive.

Thursday, January 27, 2011

Add Applications

• Feature your presentations• Import your blog•Conduct surveys• Store files

Thursday, January 27, 2011

SlideShare

Thursday, January 27, 2011

Google presentations

Thursday, January 27, 2011

Reading list

Thursday, January 27, 2011

Events

Thursday, January 27, 2011

Import your blog

Thursday, January 27, 2011

Conduct surveys

Thursday, January 27, 2011

See who has been finding you

Thursday, January 27, 2011

Join groups

Thursday, January 27, 2011

UTILIZE KEYWORDS IN YOUR

PROFILE

Thursday, January 27, 2011

...and get found on Google!

Thursday, January 27, 2011

Grow your profile

• If you have a new or weak profile, make one recommendation for someone else every day OR make 3 connection requests (for the next 30 days)

• If you have a decent profile, make one recommendation for someone else every week OR make 3 connection requests (ongoing)

Thursday, January 27, 2011

Who to connect to?Clients • Colleagues • Referral partners

Thursday, January 27, 2011

Connect with referral partners

Thursday, January 27, 2011

Michael Reynolds, SpinWebhttp://www.linkedin.com/in/mbreyno

Making LinkedIn Fun AND ProfitableOR

Why You Never Log Into LinkedIn!

Thursday, January 27, 2011

Join us for our next Inspire UMonday March 6m 2011 @ 8pm

We’ll be joined by Angie Patrick and Scott Dartnell~to share exciting details and some exclusive offers!

The American Massage Conference (AMC) is North America’s NEWEST exhibition of massage products, continuing education and new business opportunities for therapists of all disciplines. In 2011 the AMC takes place May 20-22nd at the Capitol Conference Center Atlanta Georgia.This years conference will feature over 50 exhibitors, continuing education in the forms of 1 hour, 3 hour or 1 or 2 day workshops, Saturday night reception and LIVE MUSIC dance party in the hotel.

Thursday, January 27, 2011

Ann Catlin, NCTMB, LMT, OTR Owner and Director, Center for Compassionate Touch LLCann@compassionate-touch.org 417-844-8514

Lisa Parenteau, BA, LMTMarketing and Training Consultant

Center for Compassionate Touch LLClisa@compassionate-touch.org

617-797-7990

Thursday, January 27, 2011

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