making linkedin fun and profitable

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www.compassionate-touch.org Inspire U Webinar Series Presented by the Center for Compassionate Touch LLC Tuesday, January 25, 2011 Thursday, January 27, 2011

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Inspired U webinar featuring Michael Reynolds, President/CEO of SpinWeb – a professional website design, development and online marketing firm. LinkedIn is a vast network of business professionals with potential to help you and grow your business. However, you probably never log in, right? In this webinar you will learn some practical, specific techniques you can use to build a great profile, make the right connections, and get found more easily. After an hour with us, LinkedI n won't seem quite as boring!

TRANSCRIPT

Page 1: Making LinkedIn fun and profitable

www.compassionate-touch.org

Inspire U Webinar Series

Presented by

the Center for

Compassionate Touch LLC

Tuesday, January 25, 2011

Thursday, January 27, 2011

Page 2: Making LinkedIn fun and profitable

Michael Reynolds, SpinWebhttp://www.linkedin.com/in/mbreyno

Making LinkedIn Fun AND ProfitableOR

Why You Never Log Into LinkedIn!

Thursday, January 27, 2011

Page 3: Making LinkedIn fun and profitable

What is LinkedIn?

(According to LinkedIn)

Thursday, January 27, 2011

Page 4: Making LinkedIn fun and profitable

• Primarily a business network•Referral marketing•Virtual contact manager• PR platform• Event promotion platform• Storehouse of testimonials•Networked resume• Prospecting tool•Authority-builder

Thursday, January 27, 2011

Page 5: Making LinkedIn fun and profitable

Is the traditional resumé dead?

Thursday, January 27, 2011

Page 6: Making LinkedIn fun and profitable

Who Uses LinkedIn?

• Average age: 41• Average income: $109,703• Male: 64%• College grad: 80%• Business decision-maker: 49%

Data as of June 2008Source: @Plan (a service of The Nielsen Company)

Thursday, January 27, 2011

Page 7: Making LinkedIn fun and profitable

You will find people on LinkedIn that you will not find on Facebook or Twitter

Thursday, January 27, 2011

Page 8: Making LinkedIn fun and profitable

Who Can Benefit from LinkedIn?

• Job seekers• Sales professionals•Marketing professionals•Business owners•PR professionals•Professional speakers•Consultants

Thursday, January 27, 2011

Page 9: Making LinkedIn fun and profitable

Why you never log in• It’s boring• It’s not Facebook• Your friends are not on LinkedIn•No Farmville or Mafia Wars•No videos of cats playing the piano

Thursday, January 27, 2011

Page 10: Making LinkedIn fun and profitable

Getting Started - Your Profile

• Fill out completely• Post a clear photo• Use a relevant description• Link to your website

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Page 11: Making LinkedIn fun and profitable

StrengthenYour Profile

• Search for connections•Give/receive recommendations•Add applications• Import your blog• Join Groups

Thursday, January 27, 2011

Page 12: Making LinkedIn fun and profitable

Search for Connections

Thursday, January 27, 2011

Page 13: Making LinkedIn fun and profitable

Search for Connections

Thursday, January 27, 2011

Page 14: Making LinkedIn fun and profitable

Give and Receive Recommendations

Thursday, January 27, 2011

Page 15: Making LinkedIn fun and profitable

The more you write for others, the more

you will receive.

Thursday, January 27, 2011

Page 16: Making LinkedIn fun and profitable

Add Applications

• Feature your presentations• Import your blog•Conduct surveys• Store files

Thursday, January 27, 2011

Page 17: Making LinkedIn fun and profitable

SlideShare

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Page 18: Making LinkedIn fun and profitable

Google presentations

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Page 19: Making LinkedIn fun and profitable

Reading list

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Page 20: Making LinkedIn fun and profitable

Events

Thursday, January 27, 2011

Page 21: Making LinkedIn fun and profitable

Import your blog

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Page 22: Making LinkedIn fun and profitable

Conduct surveys

Thursday, January 27, 2011

Page 23: Making LinkedIn fun and profitable

See who has been finding you

Thursday, January 27, 2011

Page 24: Making LinkedIn fun and profitable

Join groups

Thursday, January 27, 2011

Page 25: Making LinkedIn fun and profitable

UTILIZE KEYWORDS IN YOUR

PROFILE

Thursday, January 27, 2011

Page 26: Making LinkedIn fun and profitable

...and get found on Google!

Thursday, January 27, 2011

Page 27: Making LinkedIn fun and profitable

Grow your profile

• If you have a new or weak profile, make one recommendation for someone else every day OR make 3 connection requests (for the next 30 days)

• If you have a decent profile, make one recommendation for someone else every week OR make 3 connection requests (ongoing)

Thursday, January 27, 2011

Page 28: Making LinkedIn fun and profitable

Who to connect to?Clients • Colleagues • Referral partners

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Page 29: Making LinkedIn fun and profitable

Connect with referral partners

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Page 30: Making LinkedIn fun and profitable

Michael Reynolds, SpinWebhttp://www.linkedin.com/in/mbreyno

Making LinkedIn Fun AND ProfitableOR

Why You Never Log Into LinkedIn!

Thursday, January 27, 2011

Page 31: Making LinkedIn fun and profitable

Join us for our next Inspire UMonday March 6m 2011 @ 8pm

We’ll be joined by Angie Patrick and Scott Dartnell~to share exciting details and some exclusive offers!

The American Massage Conference (AMC) is North America’s NEWEST exhibition of massage products, continuing education and new business opportunities for therapists of all disciplines. In 2011 the AMC takes place May 20-22nd at the Capitol Conference Center Atlanta Georgia.This years conference will feature over 50 exhibitors, continuing education in the forms of 1 hour, 3 hour or 1 or 2 day workshops, Saturday night reception and LIVE MUSIC dance party in the hotel.

Thursday, January 27, 2011

Page 32: Making LinkedIn fun and profitable

Ann Catlin, NCTMB, LMT, OTR Owner and Director, Center for Compassionate Touch [email protected] 417-844-8514

Lisa Parenteau, BA, LMTMarketing and Training Consultant

Center for Compassionate Touch [email protected]

617-797-7990

Thursday, January 27, 2011