make groups not calls
Post on 13-Dec-2014
244 Views
Preview:
DESCRIPTION
TRANSCRIPT
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
Make Groups Not Calls
Using LinkedIn Groups to Grow Sales
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
More Calls Made but Less Connections
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
Existing Clients & Prospects Easily Annoyed by Routine Sales Calls
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
Outbound Marketing (e.g. , sales calls) is…
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
Is Being Supplanted by Inbound Marketing (e.g., social networking)
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
Groups
Connect to clients and prospects by offering content which they may find valuable
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
92% of Professionals Use LinkedIn®
Source: SocialMedia.com (11/9/09)
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
• LinkedIn® and especially LinkedIn® Groups have panache
• LinkedIn® invites more likely to stimulate a response than emails or phone calls.
Not all fish will be allowed into this club!
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
How?
• Join LinkedIn® if you haven’t done so
• Go to groups
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
Attracting Attention
Join and create groups when you have expertise and contribute content.
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
Find Relevant & Compelling Issues
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
Invite Clients & Prospects to Participate
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
LinkedIn Learning Resources
• LinkedIn Learning Center
• Getting Social with LinkedIn
• 5 Tips for Creating, Promoting and Managing a LinkedIn Group
• Guy Kawasaki’s 10 Ways to Use Linkedin
Boston SoftDesignwww.bostonsd.com
Offshore DBA and Development ServicesMyles Halsband (508-400-4100)
Myles HalsbandBoston SoftDesign
200 Wells Ave., Suite 201Newton, MA 02459
617-5527-4292 (office)508-400-4100 (cell)
www.bostonsd.commhalsband@bostonsd.com
top related