long tail blogger outreach webinar
Post on 09-May-2015
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BUILDING MEMORABLE EXPERIENCES
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• Blogger outreach tends to focus on only identifying and
engaging top-25 influential bloggers
• Out of those 25, maybe 3 will cover your story over the course
of a campaign
• We collect every blogger who has ever had a thematic interest
in our customers
• We collect them all – all of them – into a "universe" – a list
• We reach out to each and every one of them – no fewer than
2,000 but often 5,000 – via email
• But then that’s where the work starts
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• The initial blast is akin to speed-dating
• Most good pitches don’t require a personal relationship
• Success depends on five things:
1. Freshness & quality of the list collected
2. Generosity of the “gift” being offered in the pitch
3. The ability of the email to reach the inbox
4. The charm & responsiveness of the responders
5. Following up twice after the initial email outreach 10
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Internet rule #34 - If it exists there IS porn of it
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