linkedin for journalists
Post on 14-Jul-2015
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LinkedIn For Journalists Training
Yumi Wilson
Associate Professor of Journalism, SF State
Manager, Corporate Communications
Today’s Agenda
Optimizing your
profile
Share InsightFind people
Search
5
6
7
Advanced People Search
8
Taking it a step further with Boolean strategies
9
Manage Privacy and Settings
Other search tools: Groups
Find experts, discover what’s trending and gain insight
via our two million groups
12
Find fellow alums via the Alumni tool
13
Find sources via our three million company pages
Optimize your profile
Beginner Profile
Share Your Insight & Stories
Content on LinkedIn
7XMembers are 7x
more engaged with
content v. jobs
JO
BS
CO
NT
EN
T
GroupsSlideShare InfluencersPulse
Publish From Your News Site
Share Content with Status Updates
Share on Company Page
Share your work via our new
blogging platform
Optimal length: 500 to 800 words
Wrap up
Optimize your
profile
Share InsightFind people
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