rebelmouse for journalists nyu
TRANSCRIPT
Elevate Social Media Storytelling with
RebelMouse
Niketa Patel, Director of Content@Niketa, @RebelMouse
A Real Time, Turn Key Publishing Platform
• Social Publishing Platform – add a social layer to your CMS
• Aggregate and curate social content and original content in a highly visual way
• Embed easily - no tech/design resources required.
• Ignite your social media team and editorial team.
• Mobile web friendly, Android & IOS apps just launched
• Permanent teaser modules that amplify your social presence
• Monetize better with Sponsored Content units
Background
Behind The ScenesBehind The Scenes
Founder, Paul Berry was CTO of HuffPost• Ran Product, Design and Engineering• Top 10 Trafficked Site in US
World Class Team
• Team is 30 developers strong• Core team in NYC coming from CNN, Klout, Pepsi, Vayner Media and HuffPost
Investors & Board
• Board members from Lerer Ventures, Softbank Capital & others• Investors include Jonah Peretti, Gary Vaynerchuck & more
About me
• Niketa Patel
• Director of Content, RebelMouse
• Oversees social storytelling & media
partnerships
• Former ABC News social media editor &
CNNMoney social product manager
• rebelmouse.com/niketa
• Twitter: @Niketa
Top Publishers & Editors Love RebelMouse!
Why Aggregate & Curate Social Content
• News breaks on social first
• Conversations on social are fragmented
• User-generated content adds a layer of richness to news coverage
• Tell a more-rounded story in a more visual, real-time way
Take Curation to the Next Level
Curate Twitter handles,
hashtags, handles, numerous
social feeds, video & RSS
Pre-moderate to drafts
Add a post, link, photo, or create
a blog post
Use Post bookmarklet button
Twitter Favorites: Send it to your front
page or drafts
Instagram Likes: A form of curation
Highlight & Let Your Best Content Shine
Use Cases: Solutions to Core Problems
• Problem: Fragmented streams across social oEngagement campaignsoHashtag callouts / coverage,
Twitter chats, events, meetups, UGC, questions for interviews, weather, movements, social hubs
• Problem: Limited technology slows workflowo Live blogging capabilities oSmart curation
Use Cases: Solutions to Core Problems
• Problem: No easy way to showcase voices from own newsroomo Editor’s Pickso Easily channel what your newsroom is
sharing in real time
• Problem: News organizations struggle to highlight talento Dynamic Talent Pageso For on-air talent, columnists,
personalities
• Problem: Stale front page layout/contento Homepage or section front alternativeso Teaser Moduleso Social Footers
Increase Engagement, Recirculation & Track Performance
“Time spent is TWICE site Avg [for RebelMouse page on his site]”
-Markus Stolz (@elloinos)
“Los Angeles News Group Saw 10-30% Increase in PV’s due to RebelMouse”- Full post at http://rbl.ms/LANG
Analytics
• Stats per Post & Page• Google Analytics Integration – powered sites only• XRS Tracking for shared content across
RebelMouse and in embeds
Embed RebelMouse Anywhere
Embed code nicely fits to adapt in any CMS
Easily embed anywhere!
Grab code in our embed tab.
Wordpress Plugin to easily add
to any blog or Wordpress site. Search in your plugins or find it at
http://rbl.ms/WPPlugin
Embed on Tumblr
Or power a full domain for any campaign. For instance, like Quartz: secretipo.com
Easily Customizable
• Several layouts to select
• Choose a custom theme
• Easily adjust CSS so that
embed matches your site’s
look and feel
Boost Time on Site with Rebel Drivers
• Easily create sidebar modules to showcase social content
• Editor’s Picks: Use Twitter lists & domain filters
• Generate code via Embed tab
Build an Audience with Rebel Alerts
• Daily emails of your social activity
• Encourage people to subscribe
• Integrate MailChimp to manage
subscription list, subject line,
mailing time, content
• Other email newsletter
enhancements, vendor integration
coming soon!
Monetization: Rebel Ads
Traditional ad campaigns
can take months to plan
Rebel Ads are a significant change
to traditional advertising onlineo Branded content as adso Showcase sponsored content
If you are on the business side or
want to get info for them, reach out
Monetization: Rebel Ads
Reach the right person at the right time and deliver a clear message
o You are more likely to summit Mount Everest than click a banner ad
(Source: Solve Media)
Summary
• Sign your newsroom up o Have your fellow reporters & editors get
their own RebelMouse sites
• Use Twitter lists & hashtags to cover breaking news
• Move things around, freeze posts that you care about
o Check out the Design tabo Make the site your own
Want More from RebelMouse?
• Sign your newsroom up o Have your fellow reporters & editors get their
own RebelMouse sites
• Use Twitter lists & hashtags to cover breaking news
• Move things around, freeze posts that you care about
o Check out the Design tabo Make the site your own
• Integrate RebelMouse into your own site or blog. Options include:o Social subdomain (realtime.yourdomain.com,
new.yourdomain.com) or personal domaino Embed on the home page (can be in the right
rail or footer also)o Social teasers modules
One More Thing …
A glimpse at our roadmap
Fully IOS Optimized AppComing soon
Enhanced design options & more layouts
API & plugins
