linkedin for journalists

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Page 1: LinkedIn for Journalists
Page 2: LinkedIn for Journalists

LinkedIn For Journalists Training

Yumi Wilson

Associate Professor of Journalism, SF State

Manager, Corporate Communications

LinkedIn

Page 3: LinkedIn for Journalists

Today’s Agenda

Optimizing your

profile

Share InsightFind people

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Search

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Advanced People Search

8

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Taking it a step further with Boolean strategies

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Manage Privacy and Settings

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Other search tools: Groups

Find experts, discover what’s trending and gain insight

via our two million groups

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Find fellow alums via the Alumni tool

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Find sources via our three million company pages

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Optimize your profile

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Beginner Profile

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Share Your Insight & Stories

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Content on LinkedIn

7XMembers are 7x

more engaged with

content v. jobs

JO

BS

CO

NT

EN

T

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GroupsSlideShare InfluencersPulse

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Publish From Your News Site

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Share Content with Status Updates

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Share on Company Page

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Share your work via our new

blogging platform

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Optimal length: 500 to 800 words

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Wrap up

Optimize your

profile

Share InsightFind people

Page 28: LinkedIn for Journalists

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