linkedin for brands and businesses with christopher penn

LinkedIn for Brands and BusinessesWith Christopher S. Penn

LinkedIn for Brands andBusinesses

Christopher S. PennVice President, Marketing Technology

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

Who?

Who?

Hashtag

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Why LinkedIn?

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@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

PrepPrep CompanyCompany

GroupGroup IntelIntel

AdsAdsInteractionInteraction

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#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

PrepPrep CompanyCompany

GroupGroup IntelIntel

AdsAdsInteractionInteraction

MeasurementMeasurement

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

Do not be shy. It’s a professional network.

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@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

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ifttt.com

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@Vocus@SHIFTcomm

PrepPrep CompanyCompany

GroupGroup IntelIntel

AdsAdsInteractionInteraction

MeasurementMeasurement

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Company Profile Company Profile

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Products & Services Products & Services

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@Vocus@SHIFTcomm

Adding Products & Services Adding Products & Services

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@Vocus@SHIFTcomm

Multiple Audiences Multiple Audiences

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@Vocus@SHIFTcomm

Social Plugins Social Plugins

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@Vocus@SHIFTcomm

PrepPrep CompanyCompany

GroupGroup IntelIntel

AdsAdsInteractionInteraction

MeasurementMeasurement

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@Vocus@SHIFTcomm

Join appropriate groups.

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#LinkBiz#VocusWebinar

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Power networking: start your own.

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@Vocus@SHIFTcomm

Most groups are filled with self promotional spam

Most groups are filled with self promotional spam

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@Vocus@SHIFTcomm

Banhammer the spammerBanhammer the spammer

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#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

PrepPrep CompanyCompany

GroupGroup IntelIntel

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Research openly

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Know what’s going on Know what’s going on

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Customize your newsfeedCustomize your newsfeed

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PrepPrep CompanyCompany

GroupGroup IntelIntel

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Company Social PostingsCompany Social Postings

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Highly Targeted UpdatesHighly Targeted Updates

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When to post?When to post?

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Metcalfe’s Law

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Powering the Corporate Network

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Ask.#LinkBiz

#VocusWebinar@Vocus

@SHIFTcomm

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@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

Be helpful.

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@Vocus@SHIFTcomm

Mobilize your team!Mobilize your team!

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Feed Your Network

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#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

PrepPrep CompanyCompany

GroupGroup IntelIntel

AdsAdsInteractionInteraction

MeasurementMeasurement

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@Vocus@SHIFTcomm

Buy your eyeballs

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@Vocus@SHIFTcomm

PPC Self ServeSponsored PostsMedia Buys

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@Vocus@SHIFTcomm

PPC Self Serve

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@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

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@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

Sponsored Posts

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@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

Media Buys

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@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

PrepPrep CompanyCompany

GroupGroup IntelIntel

AdsAdsInteractionInteraction

MeasurementMeasurement

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

#LinkBiz#VocusWebinar

@Vocus@SHIFTcomm

Hashtag

#linkbiz#vocuswebinar

Q&A

SHIFT Happens

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SHIFT happens

Stay in touch

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www.shiftcomm.com617-779-1800

Thanks for attending!

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The Vocus FamilyAbout VocusVocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572

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