10 top brands driving engagement on linkedin
DESCRIPTION
Of the Interbrand Top 100 Companies using LinkedIn, these brands are driving the most engagement. Their company pages are about more than just job opportunities.TRANSCRIPT
10 Top Brands Driving Engagement on LinkedIn
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How Top Brands Are Using LinkedIn
Brands with Company Accounts
Brands that posted a job
Brands that posted an update
Share 1+ update per week
Share 5+ updates per week
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
88%
78%
55%
40%
19%
Top Brands LinkedIn Activity%
of I
nter
bran
d 10
0 Br
ands
*Stats for 1 month of data on the Top 100 Brands
Of the Interbrand Top 100 Brands, 88% have LinkedIn company accounts. Most use LinkedIn for recruiting; 78% shared job postings. However, 55% of brands are also using LinkedIn to share company updates to drive engagement on company pages.
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Top Brands Driving Engagement on LinkedIn
Of the Top 100 companies using LinkedIn, these brands are driving the most engagement. Their company pages are about more than just job opportunities.
LinkedIn: How Are Top Brands Connecting?
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No. 1: IBM
Total Engagement: 6,052IBM shares relevant industry articles to engage computing professionals.
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No. 2: GE
Total Engagement: 4,966GE consistently provides engaging visual content for to connect with users.
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No. 3: Microsoft
Total Engagement: 4,705Microsoft engages users with product marketing and recruiting content.
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No. 4: ĽORÉAL Paris
Total Engagement: 3,445ĽORÉAL makes marketing the brand its primary focus, rather than recruiting.
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No. 5: SIEMENS
Total Engagement: 3,108Siemens highlighting how its technologies are used worldwide to excite tech professionals.
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No. 6: HP
Total Engagement: 2,870HP shares product updates and career development content targeted at IT pros.
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No. 7: Disney
Total Engagement: 2,749Fun, brand related content performs best for Disney, but the main focus is recruiting.
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No. 8: Citibank
Total Engagement: 2,136Citi caters to job seekers by sharing career development info, and financial news.
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No. 9: Oracle
Total Engagement: 1,973Oracle promotes its online communities & professional business solutions.
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No. 10: Nike
Total Engagement: 1,552Nike seeks to draw talent by sharing how its building the brand and its latest products.
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