linkedin best practices: how to leverage linkedin to promote your brand online
Post on 07-Nov-2014
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Sarah Lamansky & Destiny Malone
Mannix Marketing, Inc.
LinkedIn: Networking Made Easy!
How to leverage LinkedIn to
promote your brand online
www.mannixmarketing.com
The Purpose of LinkedIn
With over 35 million business professionals, you can:
Connect and network with like-minded business
people on a local and national level
Promote business services to your connections
Build Your Sphere of Influence through this
‘virtual handshake’
www.mannixmarketing.com
Who Do I Connect With?
Colleagues
Clients
Local Business Owners
Niche Industry Leaders
Get introduced through current friends =
building contacts and potential sales
www.mannixmarketing.com
Let’s Learn About…
Building Your Network
Receiving Network Updates
Receiving Group Updates
Receiving & submitting industry news
LinkedIn ‘Answers’ & ‘Questions’
LinkedIn ‘Applications’
www.mannixmarketing.com
www.mannixmarketing.com
How Do I Build My Network?
Ways to Find People
Huge potential network
www.mannixmarketing.com
Update Status
See What Your
Connections are
Up To
RSS allows you to
follow contacts closely
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Read Recommended
Articles
Add to discussions
Reconnect with networks
Start discussions
Stay up to date on conferences
www.mannixmarketing.com
www.mannixmarketing.com
• LinkedIn will send you
industry related articles
that they think might
interest you
You Can…
• Start discussions
• Submit articles to your
industry
• See articles that have
the most activity
www.mannixmarketing.com
www.mannixmarketing.com
www.mannixmarketing.com
www.mannixmarketing.com
www.mannixmarketing.com
www.mannixmarketing.com
Recommended Applications
Share upcoming
trips, meet up
Pulls in blog
posts
See who’s talking
about you via
Market
research tool
www.mannixmarketing.com
Pulls live feed every
time blog is updated
right on your profile
www.mannixmarketing.com
Or, pick and
choose where
you update
Update All
Add Your Gravatar
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Gravatar = Globally Recognized Avatar
Picture, cartoon, symbol (picture
recommended)
Appears when you blog, post, comment on
the web
http://en.gravatar.com/
LinkedIn Pages Per Visit
www.mannixmarketing.comSource: http://www.nonlinearcreations.com, April 2008-2009
LinkedIn Average Time on Site
www.mannixmarketing.comSource: http://www.nonlinearcreations.com, April 2008-2009
LinkedIn Conversion Rates
www.mannixmarketing.comSource: http://www.nonlinearcreations.com, April 2008-2009
Showcase Yourself
www.mannixmarketing.com
February 2009 | Mannix Marketing Get Found! Newsletter
www.mannixmarketing.com
LinkedIn Conclusion
Promote personal brand
Find other like-minded business
professionals
Share knowledge, learn about industry =
could convert into sales
Connect with groups and network
Profile and activity in account shows that you
are an Expert in Industry
www.mannixmarketing.com
Happy Networking!
Thank You For Your Time!
Mannix Marketing
518-743-9424
www.mannixmarketing.com
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